YouTube Intro AI Ads

🍨 Predict the success of your creatives, CapCut for Business, Amazon upgrades anti-counterfeit tool

October 17, 2023


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🚀 YouTube Introduces AI-Driven Advertising Innovations!
Insights from SocialMediaToday & SearchEngineJournal

YouTube is revolutionizing brand engagement with cutting-edge AI tools. From "Spotlight Moments" to expanded Video Reach and View campaigns, YouTube's AI advancements promise amplified brand visibility and audience interaction.

Here’s the showdown:

🤩 Spotlight Moments for Cultural Events:

  • AI-driven Spotlight Moments identifies trending content related to major cultural events.

  • Advertisers can sponsor a branded YouTube channel, positioning ads alongside event-related videos.

  • AI technology detects rising trends, enabling brands to capitalize on high viewer attention during significant events.

⭐ Expanded Video Reach & View Campaigns:

  • Video Reach campaigns use AI to distribute your ads across various YouTube formats, expanding reach by 54% at a 42% reduced cost.

  • Video View campaigns utilize AI optimization so you can vouch for 40% more views at a 30% lower cost-per-view compared to standard in-stream ads.

The Bottom Line:

Harness AI's trend analysis and campaign optimization to leverage cultural events, enhance reach, and ensure cost-effective engagement. These innovative tools empower your online presence and resonance. Don't miss out on this game-changer!

Drive revenue with ads that perform from day #1

Improve ad performance with Predict, the industry-leading AI tool powered by neuroscience.

Fellow marketers are already using Predict, to get guidance for launching attention-capturing ads that convert. Brand Managers love the tool for its brand measuring capabilities, while Performance Marketers are fond of the limitless A/B testing features.

With Predict, you'll get:

🎯 Immediate A/B tests: pre-test & compare unlimited creatives.

🎯 Higher ad conversions: launch best-performing ads.

🎯 Brand boost: optimize any asset for brand recall.

Not convinced yet? Predict has helped leading brands achieve a 55% boost in conversions, 29% increase in CTRs, 20% higher brand lift & 22% time and cost savings.

Join global brands like Carlsberg, Coca-Cola, H&M, Loreal, and Lowe's for transforming creative performance.

🎥 CapCut for Business: ByteDance's Video Symphony for Brands
Insights from SocialMediaToday & TechCrunch

ByteDance, the company behind TikTok, has launched CapCut for Business, a sophisticated video editing platform designed for brands and creators. This move signifies a significant expansion from CapCut's consumer-focused origins into the realm of business tools.

Here’s the rundown:

1️⃣ Advanced Creative Functionalities: 

CapCut for Business offers AI-powered tools, including an ad script generator, business templates, and a URL-to-video feature. These tools enhance ad creativity and simplify promotional efforts.

2️⃣ AI-Generated Presenters and Virtual Try-On:

The platform incorporates AI-generated presenters for product demos and a virtual try-on feature for e-commerce businesses. These capabilities elevate brand representation and engagement.

3️⃣ Global Adoption and Profitability:

CapCut boasts a user base of over 200 million globally. In the first half of 2023, it became the most profitable video editing app, earning $50 million. Its popularity spans 170 countries, with substantial growth in key markets.

4️⃣ Versatile Use Across Platforms:

CapCut for Business is not limited to ads; it can also enhance your organic content, such as videos on a brand's TikTok account. Its flexibility caters to various marketing needs.

5️⃣ Potential for Business Growth:

Early case studies indicate significant improvements in video output, views, engagement, and reduced costs for businesses using CapCut. The software holds promise for driving online sales and brand visibility.

The Bottom Line:

ByteDance's CapCut for Business provides a powerful suite of AI-driven tools, so you can create compelling content effortlessly. Its global success and profitability underscore its potential to level up your digital marketing strategies, offering cost-effective solutions.

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🔍 Amazon has upgraded its anti-counterfeit tool, "Amazon Transparency", to interoperate with brands' serialization systems, it verifies product authenticity on Amazon.

❌ X is still slowing links to rival platforms, causing a 2.5-second delay.


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