Win with Google this Holiday!

Hey there Scooper🍨

With even Google supporting AI-generated content in its latest update, this is relevant now more than ever! Oh also, what do you think is this entire AI-generated or not?

Reply with a Yes or a No :)

Ready for another day of staying ahead of the competition in the Virality race?

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🌐Google’s September 2023 Content Update: Highlights

Yesterday, Google began rolling out its September 2023 Helpful Content Update at approximately 4:20 pm ET. Although full deployment might take a fortnight, everyone's eager to understand its implications. Luckily, Google’s updated search documentation has shed light on this.

Key Changes:

1. Enhanced Classifier:

   • Google has refined its classifier for the helpful content system.

   • The specifics of the improvements remain ambiguous, but hints have been dropped.

2. Guidance on Third-Party Content:

   • Google advises caution when hosting third-party content on main sites or subdomains.

   • Such content influences site-wide signals related to content's helpfulness.

   • Google's suggestion: block such content from indexing if it's largely independent or unsupervised by the main site.

   • This reiterates Google's stance from 2019 on third-party content, which discouraged hosting unsupervised content on subdomains.

   • Google's Gary Illyes highlighted concerns about sites "renting out" subdomains for often questionable micro-sites solely to manipulate search rankings.

3. Content Source—Human or AI:

   • Google has shifted its stance on AI-generated content.

   • The phrase "written by people" was removed, emphasizing that the importance is on "helpful content created for people."

   • This implies AI-written content can be considered helpful.

4. Content Self-Assessment:

   • If sites experience a negative impact from the update, Google suggests a content self-check.

   • The goal is to ensure the content remains helpful to users.

5. Expert Review:

   • Google now encourages content to be "written or reviewed" by knowledgeable experts or enthusiasts.

6. Content Date Manipulation:

   • Google cautions against changing content dates without significant updates, a tactic some employ to appear current.

7. Content Strategy Insight:

   • In light of the CNet debate, Google warns against adding or removing vast amounts of content just to appear "fresh". It clearly won't benefit search rankings.

Future Developments:

Earlier in May, Google hinted at an impending update to better comprehend "personal or expert point of view" content and prioritize content with unique expertise. However, these features aren't included in the current update. More information about these developments will be disclosed in the future.

In essence, with this update, Google continues its mission to prioritize genuine, user-centric content, ensuring users get the most helpful and accurate information.

💡Making Your Brand Stand Out on Social Media

Curious about shining brighter on social media platforms? Sprout Social's recent research has some enlightening tips. Here's a summary of their findings:

What Grabs Attention?

👉 Quick Interactions:

51% of users feel noticed when a brand acknowledges their messages. Responding in a timely manner is vital.

👉 Voice on Social Concerns:

Brands vocal about societal issues resonate with 25% of users. It's a distinction that matters.

👉 Keeping Fans In The Loop:

An impressive 68% of users track brands to know the latest offerings. Regular updates are the key to staying relevant.

What Do Users Expect?

👉 Swift Replies:

A massive 76% expect brands to be on their toes with replies, with 69% hoping for a same-day response.

👉 Personal Touch:

Personalized replies are in demand, with 70% of users seeking them.

AI's Role:

👉 Creativity & Productivity with AI:

A majority (81%) of marketers feel AI adds spark and speed (78% and 73% respectively) to their tasks.

👉 AI-Powered Support:

An upcoming trend: 47% of marketers aim to leverage AI tools for handling routine customer questions.

In a Nutshell:

For a lasting impression on social media, focus on quick interactions, taking a stand on societal issues, and continuous updates. Align with consumer needs and integrate AI for a streamlined approach.

⛔️Google has deprecated HowTo rich results on both desktop and mobile, soon eliminating their appearance and reports from the Search Console.

🛍️TikTok Shop is offering up to 50% discounts starting October 27th to rival holiday sales at Amazon and Walmart.

🎥Walmart Connect introduces a sponsored video program for brand-registered advertisers to enhance search results as Walmart data shows that 51% of customers discover new products via search.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰