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NEW: Instagram's Reminder Ads and HubSpot-TikTok CRM Integration

Instagram's Reminder Ads, now expanded to Stories, offer enhanced engagement opportunities. Simultaneously, HubSpot and TikTok's CRM integration addresses rising B2B acquisition costs, capturing highly engaged TikTok leads seamlessly.

Here’s the rundown:

1️⃣ Instagram's Reminder Ads Expansion:

→ Wider Reach:

Reminder Ads, initially for in-feed, now extend to Stories, tapping into Instagram's vast billion-user network.

→ Enhanced Engagement:

Users receive three reminders, boosting event awareness and participation, and aligning with diverse marketing needs.

2️⃣ HubSpot-TikTok CRM Integration:

→ Addressing Rising Costs:

HubSpot's research highlights the challenges SMBs face due to escalating acquisition costs, emphasizing the need for innovative solutions.

→ Strategic Partnership:

HubSpot and TikTok's integration automates lead capture, leveraging TikTok's discoverability and HubSpot's CRM prowess, converting engaged audiences into high-value prospects.

3️⃣ Benefits of the Integration:

→ Efficiency:

Automated lead capture reduces manual efforts, ensuring businesses efficiently manage leads.

→ Discoverability:

TikTok's platform, where over 50% discover new brands, provides a unique space for lead generation, enhancing brand visibility.

The Bottom Line:
For marketers, these innovations represent opportunities to optimize engagement strategies, ensuring efficient outreach and conversion in dynamic digital landscapes.

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Google Empowers Advertisers with "Search Themes" in Performance Max Campaigns

Google has unveiled the "Search Themes" feature for Performance Max campaigns, enabling advertisers to influence the AI system and capture more relevant traffic across various platforms.

Here’s the showdown:

🔍 Understanding Search Themes:

→ Enhanced Inputs:

Advertisers can input specific categories or topics, supplementing AI learning from existing assets and feeds.

→ Addressing Data Gaps:

"Search Themes" fill gaps in AI understanding, especially in complex scenarios, by providing additional guidance beyond standard assets.

✅ Benefits and Use Cases:

→ Addressing Information Gaps:

Ideal for landing pages with incomplete details, aiding expansion into new markets lacking historical data, promoting new campaigns without past records, and ensuring comprehensive coverage of vital business themes.

→ Enhanced Reach:

Search Themes enable Performance Max to match relevant search queries and placements, expanding reach beyond predetermined relevance criteria.

👉 Implementation Details:

→ Ad Group Level Input:

Advertisers can add up to 25 search themes per ad group, treating themes as phrases and broad match keywords.

→ AI Adaptation:

The AI matches relevant search queries and placements with specified themes, expanding reach to previously undetermined relevant inventory.

→ Continued Relevance:

Despite AI integration, brand exclusions and account-level negative keywords still apply, maintaining ad relevance and alignment.

The Bottom Line:
The positive feedback from pilot testers emphasizes the feature's potential, making it a valuable addition for advertisers seeking precise and expansive ad reach in evolving digital landscapes.

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👆Google Search ads saw an 11% YOY growth, reaching $44 billion, and YouTube ads rose by 12% to $8 billion.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰