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What's Viral Today?
🍨 Google's Festive Merchant Empowerment, Roadmap to outperform the BFCM competition, Google's ING Domains.
Hey there Scooper🍨
Yep! A high schooler started his stickers brand and makes $38000 a day now :)
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🚀 Google's Festive Merchant Empowerment
As the holiday season approaches, Google unveils tailored tools designed to empower merchants and enhance their visibility. These innovations cater to the evolving needs of businesses during this festive period.
Here’s the rundown:
1️⃣ Small Business Recognition:
Google acknowledges the importance of local businesses and introduces a "small business attribute" visible on Search and Maps. This attribute, responding to the 84% of consumers valuing local support, guides shoppers to community favorites, nurturing local connections.
2️⃣ Product Studio Enhancement:
Enhanced with AI capabilities, Product Studio allows merchants to create captivating product displays. The AI-driven scene generation feature transforms text prompts into vivid product scenarios. Success stories like Doppeltree's highlight the tool's efficiency in elevating visual storytelling.
3️⃣ Informative Search Panels:
Google boosts consumer confidence by enriching knowledge panels on retailer searches. Shoppers gain access to vital details including deals, shipping policies, customer service information, and ratings/reviews. This transparent approach fosters trust, encouraging shoppers to explore new businesses confidently.
4️⃣ Deal Optimization:
Google's Shopping Graph, understanding vast listings, ensures shoppers encounter the latest promotions. Merchants can refine their deals in the Merchant Center, expanding their reach. Google teases upcoming innovations, promising enhanced methods for shoppers to discover enticing holiday offers.
The Bottom Line:
Google's comprehensive toolkit equips merchants for a thriving holiday season. By spotlighting small businesses, enabling creative product showcases, building trust through detailed search insights, and refining promotional strategies, merchants are empowered to engage shoppers effectively, unlocking their full festive potential.
🚀 Get your roadmap to outperforming the Black Friday Cyber Monday competition!
Did you know? 74% of Americans specifically save and pre-plan to shop during BFCM.
With preezie’s guide, you'll have all the strategies to captivate and connect with online shoppers this BFCM season.
Gain an insider perspective into your consumers' minds during this sale period and set yourself up for retail success with behavioral psychology and data-driven tactics 🧠.
Here's what you'll get:
Exclusive insights into the mindset & needs of the online shopper for BFCM 2023.
Practical tips for BFCM promotional success, customer experience excellence, & brand loyalty.
Shoppers' behavior patterns through the lens of Behavioural Psychology.
Strategies for sustaining shopper engagement and sales during BFCM & beyond.
➡️ Google's ING Domains: Tailored Online Experiences
Google unveils the ING top-level domain (TLD), revolutionizing online branding. This innovation, allowing businesses to craft action-oriented domains ending with "ing," reshapes digital identities for enhanced user engagement.
Here’s what you need to know:
1️⃣ ING Domain Significance:
The .ing TLD empowers businesses to create domains reflecting specific actions, products, or services. Major brands like Adapt, Adobe Acrobat, and Canva have embraced this trend, enhancing their online presence with dynamic domains like adapt.ing and bank.ing.
2️⃣ Hyper-Targeting User Intent:
Verbs ending with "ing" precisely convey user intent. Combined with geographic locations or services, these domains offer tailored user experiences. Examples like LosAngelesPlumb.ing and DressesForWedd.ing showcase businesses aligning with specific customer needs.
3️⃣ Availability Phases:
ING domains follow a structured timeline. The Sunrise period (September 20, 2023 - October 24, 2023) serves trademark holders. The Early Access Period (October 31, 2023 - December 5, 2023) offers decreasing-cost registrations. From December 5, 2023, General Availability provides domains at a base annual price of $14.99/year.
The Bottom Line:
Google's ING domains offer businesses a unique opportunity for tailored online branding. By integrating specific actions into their digital identities, companies can engage users more effectively, aligning their services precisely with customer intent.
That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰