What's Viral Today?

Hey there Scooper🍨

This weekend has been shocking and this is our tribute before we dive into our edition! 

To a man that Outshone his darkness with the light of joy and laughter, that battled his demons, with playful laughter and positivity! You’ve thought us a lot, leading by example and your life, struggles and wins are an inspiration to many! 

RIP Matthew Perry ( Aka Chandler Bing )

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops 

⚡Decoding Holiday Shopping Trends: Gen Z & Omnichannel Dynamics

As the holiday season looms, retailers are responding to shifting consumer behaviors. Manhattan Associates’ research underscores the demand for integrated omnichannel experiences, while insights from Blackhawk Network shed light on Gen Z’s unique impact, emphasizing their influence on gift card usage and payment choices.

Here are some key insights: 

💡 Omnichannel Evolution: 

Retailers are striving for 57% integration between online and in-store experiences. Despite 84% of consumers initiating their journey online, merely 16% of retailers maintain separate online and in-store functions.

👉 Consumer Engagement Preferences: 

Email (47%) and in-person interactions (43%) are popular engagement methods, but social media (40%), especially among younger demographics, gains traction. Sustainability is paramount, with 49% of retailers focusing on eco-friendly returns, aligning with 55% of 18–24-year-olds favoring eco-conscious brands.

🛍️ Gen Z Shopping Habits: 

Gen Z plans to commence holiday shopping in December, displaying a preference for buying 70% more gift cards (17 physical, 7 digital) than older generations. They allocate 56% more spending on gift cards and opt for diverse payment methods such as store points, mobile wallets, and physical gift cards.

The Bottom Line:
Retailers must prioritize seamless omnichannel experiences, align with sustainability objectives, and cater to Gen Z’s preferences. Emphasizing eco-consciousness and accommodating diverse payment methods are pivotal, ensuring retailers meet evolving customer needs for a prosperous holiday season.

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💪 Q4 Mastery: Strategies for DTC Digital Triumph

As the Q4 frenzy unfolds, the Media Buyer Index spanning October 19 - October 25, 2023, reveals crucial insights guiding DTC brands and marketers in their digital advertising endeavors.

Here’s what Northbeam suggests:

→ Strategic Diversification & Budget Allocation:
Amidst Meta and Google's declines, diversify ad investments across TikTok, YouTube, and Pinterest, leveraging their upward trends. Optimize budgets intelligently, ensuring broad reach while adeptly navigating TikTok's rising CPMs.

→ Consumer-Centric Creativity & Data-Driven Agility:
Create innovative, compelling ad content to distinguish your brand in the competitive arena. Embrace data analytics for real-time insights into customer behavior, enabling agile campaign adjustments tailored to market dynamics.

→ Early Preparation & Seamless Execution:
Anticipate BFCM demands proactively. Meticulously plan for inventory, logistics, and customer service, guaranteeing flawless execution during the anticipated shopping surge.

The Bottom Line:
Implementing these strategies provides a comprehensive approach, amalgamating diversification, creativity, data-driven decision-making, and meticulous planning. Armed with these insights, you can adeptly navigate the intricacies of Q4, establishing a robust foundation for sustained success in the ever-changing digital landscape.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰