What's Viral Today?

Hey there Scooper🍨

Yep! TikTok just killed a $2B dream of creators!

Ready for another day of staying ahead of the competition in the Virality race?

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🚀 Unveiling Advertising Insights: Decoding Trends & Strategies

Recent surveys decode the nuances of contemporary advertising dynamics and content preferences within Google search results. Marketers, as per Search Engine Land, gravitate towards reliable platforms like Google, underlining their trust in established ROI. At the same time, BrightEdge's analysis spotlights the dominance of blog posts, constituting 23% of Google's top 5 positions.

Here are the key insights from the surveys: 

1️⃣ Platform Favors:

Meta, Microsoft, and LinkedIn observe increased investments, indicating market trust. Stable platforms like Google are the go-to amid budget constraints, showcasing marketers' faith in proven returns.

2️⃣ Blog Brilliance:

BrightEdge's data reinforces the significance of organic clicks, with blog posts commanding 23% of Google's top slots. This underscores the strategic importance of tailored content, shaping user engagement and interaction.

3️⃣ Human Touch in AI Age:

BrightEdge underscores the blend of AI insights and human creativity. While AI informs, human ingenuity builds trust. Crafting audience-centric content is pivotal, ensuring visibility, engagement, and brand authenticity.

🎯 Key Takeaway:

Strategically invest in trusted platforms like Google, focusing on blog content richness. Meld the power of AI insights with human creativity to craft compelling narratives, securing a brand presence that resonates and instills trust in the digital landscape.

Perfect your claims and messaging

With ever-increasing competition and shortening attention spans, it’s more crucial than ever to ensure your product stands out with the best claims and advertising messages.

Conjointly offers industry-leading claims and message testing tools, making it easier than ever to comprehensively rate, rank, and identify winning product claims.

Set your products up for success by determining which claims your customers like/dislike, which combination of claims cut through the noise, which drives increased price perception, and more!

Leading global brands like Mondelez International, Nestle, Reckitt, and Target already trust Conjointly with their claims testing.

Book a free demo and Make your product stand out today!

🚀 OpenAI's Cutting-Edge Innovations: GPT-4 Turbo, Assistants API & More

OpenAI has rolled out groundbreaking updates, featuring the formidable GPT-4 Turbo model, the versatile Assistants API, and a spectrum of enhanced features within their platform.

1️⃣ GPT-4 Turbo:

OpenAI's GPT-4 Turbo redefines possibilities with its expansive 128k context window, equating to processing over 300 pages of text in one go. It not only ensures optimal performance but also slashes costs significantly (3x lower input tokens, 2x lower output tokens than GPT-4). Developers can access it using the code "gpt-4-1106-preview," with the stable version set for imminent launch.

2️⃣ Upgraded GPT-3.5 Turbo:

The revamped GPT-3.5 Turbo boasts a default 16K context window, amplifying instruction precision and supporting JSON mode and parallel function calling. It delivers a notable 38% enhancement in tasks like generating JSON, XML, and YAML formats. Applications seamlessly transitioned to this model on December 11.

3️⃣ Copyright Shield:

OpenAI introduces Copyright Shield, pledging robust defense and covering legal costs related to copyright infringement claims. This safeguard applies comprehensively, ensuring users receive unwavering legal support.

4️⃣ Text-to-Speech API:

OpenAI's Text-to-Speech API empowers developers to craft lifelike speech from textual inputs. With 6-preset voices, including real-time (tts-1) and high-quality (tts-1-hd) variants, it opens avenues for immersive interactions. Pricing begins at $0.015 per 1,000 characters, supplemented by comprehensive guidance resources.

🎯The Bottom Line:

These updates herald a new era in AI capabilities. By harnessing the affordability and advanced features of GPT-4 Turbo and the flexibility of Assistants API, marketers can revolutionize customer engagements and elevate content creation to unprecedented heights.

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▶️YouTube is experimenting with a 'random feed' for Shorts, emulating TikTok's algorithm-driven 'For You' experience.

🧑‍⚖️Amazon and Meta have agreed with the UK's CMA to not exploit marketplace data for their own competitive gain.

🛒Home Depot Teams Up With Vizio for Festive Shoppable Content, viewers can buy products featured on the show by scanning QR codes.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰