What's Viral Today?

🍨 Instagram onto some Black Mirror Stuff, Reels A/B Testing, TikTok's In-App Spending Trend.


Hey there Scooper🍨

Instagram onto some Black Mirror Shizz!

Ready for another day of staying ahead of the competition in the Virality race?

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👉 Emerging Trends in Social Commerce: Facebook & TikTok Strategies Unveiled


In the dynamic realm of social media, Facebook and TikTok are unveiling innovative strategies to engage creators and users. 

Sub-points:

1. Facebook’s Reels A/B Testing:
Facebook introduces Reels A/B testing tool allowing creators to assess different captions and thumbnails on their mobile devices. Results displayed in the professional dashboard facilitate content optimization, ensuring creators can tailor their approach based on audience response.

2. TikTok's In-App Spending Trend:
TikTok's report underscores a notable trend as users invest over $250 million in digital gifts for live streamers. TikTok's innovative approach involves showcasing trending items in the "Trendy Beat" eCommerce store and streamlining in-stream sales through partnerships, aimed at increasing user comfort with in-app purchases.

The Bottom Line:
Facebook and TikTok's endeavors in social commerce reflect a paradigm shift, emphasizing tailored content strategies and in-app spending. While challenges persist in Western markets, these platforms are pioneering user engagement methods, marking a transformative phase in social commerce dynamics. 

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🔍 Google's Review System Evolution: Insights for SEO Professionals

Google has recently revealed a pivotal transformation in its Reviews System, signifying the end of an era and the dawn of a new phase. Paired with the ongoing November Core Algorithm Update, this development has sparked conversations within the SEO community.

1️⃣ Nature of the Reviews System:
Google's Reviews System, operating as a machine learning model, assesses first-party standalone content, offering recommendations, opinions, and analyses. Notably, it excludes evaluations of third-party user reviews, a distinction that previously caused prolonged declines in search traffic until subsequent updates.

2️⃣ Upcoming Reviews System Update:
Google has confirmed an imminent update to its Reviews System, scheduled for the upcoming week. Unlike previous sporadic updates, these changes will unfold continuously and incrementally, resembling a rolling update. 

3️⃣ SEO Outlook:

Despite initial doubts, similarities with Google's past, like the dynamic evolution of the Penguin Update, hint at positive outcomes for SEOs. The Reviews System's shift signifies improved adaptability to changing search algorithms.

Anticipate real-time ranking fluctuations and improved recovery timelines as the landscape of search algorithms continues to evolve. Stay tuned for these dynamic changes! 🚀


That’s all for today! While we curate another Viral Scoop for Monday, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰