What's Viral Today?

Hey there Scooper🍨

Everyone on TikTok right now!

Ready for another day of staying ahead of the competition in the Virality race?

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🛒 Unleashing AI Brilliance: Google and Microsoft Transforming Ads

Google and Microsoft are revolutionizing advertising through cutting-edge AI tools, promising accelerated outcomes and heightened creativity.

Here’s what you need to know:

🤖 Google's Generative AI:

→ Text and Image Generation:

Google's Performance Max facilitates swift in-stream ad asset creation via generative AI. Advertisers can seamlessly experiment with new concepts and edit images. Google ensures transparency by employing SynthID digital watermarks, thwarting misinformation.

→ Performance-Driven Suggestions:

PMax users can now access the beta phase of generative tools. Considering performance data, it suggests assets for optimal ad performance across Google's diverse platforms.

💲 Microsoft's Bid Strategies:

→ Maximize Conversions and Target CPA:

Microsoft Audience Network ads now support bid strategies, enhancing conversions within budget constraints. These strategies have proven efficacy in Search and Performance Max campaigns.

→ UET Tag Testing:

Microsoft Ads introduces real-time UET tag testing, enabling advertisers to identify and address issues like missing tags, traffic absence, timeouts, and traffic reception.

The Bottom Line:

Harness Google's generative AI for creative exploration and employ Microsoft's bid strategies for efficient conversions. Embracing AI-driven creativity and precise bidding elevates advertising strategies, ensuring impactful campaigns amid the competitive holiday season.

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📣 Google's Shopping Make-Over: Enhancing Deals, Chrome, and User Trust

Google introduces the shopping landscape, leveraging the Shopping Graph to provide unparalleled holiday deals. Recognizing that 80% of shoppers prioritize discounts, Google integrates innovative features in Search and Chrome, elevating user shopping experiences.

Here’s the showdown:

1️⃣ New Deals Hub on Search:

Google launched a dedicated deals page, aggregating millions of promotions across diverse categories. Users can explore discounts and sales from various merchants, ensuring a comprehensive shopping overview.

2️⃣ Price Tracking with Chrome:

Chrome introduces advanced features enabling effective price tracking. It actively searches for discount codes, offers product insights, and allows users to set price drop alerts, addressing concerns about price fluctuations.

3️⃣ Shopping Insights and Chrome Enhancements:

Chrome's Shopping Insights feature displays typical price ranges and historical data, empowering users with informed decisions. A shopping bell icon notifies users of price drops across all retailers, enhancing convenience.

The Bottom Line:

Fostering customer trust is crucial. Brands must ensure their online presence reflects reliability, transparent pricing, and genuine discounts. Positive user engagement builds brand loyalty, cultivating preference and trust amid the expanding array of shopping choices.

🤯Did you know? 74% of Americans specifically save and pre-plan to shop during BFCM. Gain an insider perspective into your consumers' minds during this sale period and set yourself up for retail success with behavioral psychology and data-driven tactics. Download the preezie's exclusive guide now!

💍Instagram introduced a feature enabling users to share replies as stickers in Stories, sparking engagement by highlighting audience interactions.

📍TikTok enhances ad tracking with its updated Events API, offering secure server-to-server data integration for improved campaign performance, resulting in 19% more events captured and a 15% improvement in cost per action.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰