TikTok: The Go To Shopping Search Engine!

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TikTok: Gen Z Women’s New Go-To Search Engine

Hey there! Did you know Gen Z women are ditching Google and turning to TikTok for their searches? Why? Let’s dive in.

74% of Gen Z use TikTok as their primary search engine. 🚀

They've got reasons!

• They love the video format (69%).

• They find TikTok's answers more relatable (65%).

• Personalized answers are a hit (47%).

TikTok's Influence on Shopping:

• Ever bought something you saw on TikTok? You’re not alone.

• 72% of Gen Zers have.

• 62% say TikTok impacts their buying decisions more than any other platform.

Trusting Recommendations on Social Media:

Gen Z trusts the influencers and brands on social platforms over their own family and friends! 😱

• Influencers: 70.34%

• Brands: 62.31%

• Trusted person: 61.17%

TikTok vs. Instagram War:

Want to watch videos? 76% of Gen Z pick TikTok over Instagram.

But, Instagram isn’t down and out.

Daily usage:

Instagram: 95% (up 10% from 2022)

TikTok: 80% (up 14% from 2022)

The Bottom Line:

The message is clear! If you're targeting Gen Z, especially the women, TikTok’s where you should be. And hey, don't ignore Instagram - it’s their daily go-to. So Adapt and thrive! 🚀

AI in Advertising: YouTube’s Creative Guidance in Google Ads

If you’re advertising on YouTube, there’s some magical AI help coming your way. Let’s unwrap the gift.

Video Campaigns Getting AI Love:

Your video ads will be analyzed for:

• Brand logo visibility. 🎨

• Video length. ⏳

• Voiceover quality. 🎤

• Aspect ratio. 📐

Voiceovers That Make a Difference:

Including voiceovers in your videos? Smart move! They have shown to bring in higher conversions. Keep talking!

Machine’s Got Limits, Remember:

AI suggestions are based on old data and industry practices. They're like guidelines; don't treat them like the Bible. Adapt to what suits your brand.

The Power of AI in Ads:

AI can boost your ad game! Brands like eBay are seeing higher conversions and saving ad costs with AI. 🤖➡💰

The Bottom Line:

YouTube’s new AI-powered creative guidance is your new assistant for better ads. But remember, you know your brand best. Use AI insights wisely and tailor them to fit your unique style. Happy advertising! 🎬

📱LinkedIn adds a new branded content library, listing all influencer campaigns in the app.

📹YouTube launches test of new vertical live stream presentation format.

🗨️WhatsApp is developing third-party messaging integration, in line with EU rules.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰