Snapchat's AI Salesman!

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Snap’s MY AI Turns into a salesman? Read on to know more!

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🧲 Master Your Customer Acquisition with Shopify Audiences

Shopify Audiences, originally conceived to streamline customer acquisition and enhance return on ad spend (ROAS), has undergone a remarkable evolution. Noteworthy brands like Scotts Flowers NYC and SIMKHAI have experienced the tangible benefits of this system's efficiency. Today, Shopify Audiences takes another significant step forward by integrating with Snap, Criteo, and TikTok, complementing its existing partnerships with Meta, Google, and Pinterest. These expansions promise merchants like you an augmented reach and efficiency, enabling seamless connections with high-intent shoppers across multiple advertising networks.

Here’s a quick rundown:

🌐 Expansive Reach, Enhanced Efficiency: 

The incorporation of Snap, Criteo, and TikTok within Shopify Audiences equips you with a versatile array of advertising channels. This empowers you to maximize your outreach while ensuring cost-effectiveness, all while catering to your diverse advertising preferences.

🎯 Benchmarking for Improved Performance:

The latest iteration of Audiences introduces benchmarking capabilities. This invaluable tool enables you to assess your campaign performance within your specific niche, yielding insights that are highly pertinent to performance enhancement.

⚡ Growth through Synergy and Insights:

Shopify's collaborative ecosystem, enriched by the shared insights and experiences of merchants like you, fuels the ongoing refinement of Audiences. Data suggests that Audiences often play a pivotal role in motivating merchants to upgrade to Shopify Plus, with swift adoption typically occurring shortly after the upgrade.

👉 Unified Approach for Greater Benefits:

Shopify Audiences exemplifies the remarkable synergy achievable within Shopify's suite of products. The integration with Shopify Credit cards allows you to earn cashback on advertising expenditures, a particularly advantageous feature during peak shopping seasons.

🎵 TikTok Integration for Broadened Audiences:

Although the TikTok integration will be phased in, it holds the promise of expanding your audience reach even further. However, it's crucial to note that the performance of this integration can fluctuate based on platform, industry, region, and audience. Therefore, individual measurement within controlled experiments is advised.

The Bottom Line:

By harnessing your collective insights, leveraging benchmarking capabilities, and capitalizing on Shopify's unified offerings, you have the opportunity to fortify Shopify's position as a commerce leader. This translates to more effective and efficient connections with customers, enhancing your ability to thrive in the digital landscape.

🤝How Snap & Microsoft's My AI Partnership Benefits Users

Snapchat is collaborating with Microsoft to introduce sponsored links to its My AI chatbot, offering an exciting advertising opportunity. This collaboration promises to benefit you as a user by delivering more relevant ads directly within your My AI interactions.

Here’s what you need to know:

📣Customized Advertising:

My AI, with its vast user base and extensive message exchange, now offers tailored advertisements. This means you can create ads that align more closely with your customer interests, ultimately improving their experience and helping them discover what they're searching for.

📊Personalized Based on Data:

Customer interactions with My AI provide valuable insights into their preferences. You can use this data to offer them promotions and deals that match their specific queries, making your ads more relevant and effective.

💡Ongoing Development:

While this partnership holds power potential, it's in its early stages. Snap and Microsoft are actively collaborating to enhance the My AI experience for both users and businesses. You can anticipate more features and refinements as this project continues to evolve.

The Bottom Line:

Sponsored links are here to elevate the relevance of ads your customers encounter. As this initiative progresses, it promises to become a valuable addition to both your as well as your customers’ digital journey, particularly when privacy concerns are on the rise.

🙈Reddit launched the new Reddit Gold Program that will see top contributors and mods paid for their efforts.

🗣️ChatGPT will roll out voice and image prompts for paying customers, to be done over the next two weeks.

👨🏻‍🎓Google launches free and paid generative AI training courses on the Cloud Skills Boost platform.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰