Microsoft's Ads Get Smarter

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Yeah! Microsoft really Aced this one!

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🤩Microsoft's Ads Get Smarter: What You Need to Know

Microsoft Advertising has made big changes, especially in Audience Ads. These changes are all about helping businesses advertise better online.

Let’s get the complete picture:

💲 Easier Bidding:

Microsoft now helps businesses bid for ads more easily. This means businesses can get more value for their money without the hassle of complicated bidding processes.

🌎 Reaching More People:

Microsoft's Audience Ads now reach people in 187 countries. This includes 58 new places added recently. This means businesses can connect with more people around the world.

🎯 Better Targeting:

Microsoft's new tools can find the right people for businesses to advertise to. This helps businesses show their ads to the people most likely to be interested.

👉 More Places for Ads:

Microsoft is putting ads in more places, like games and apps. This means people will see these ads while doing things they enjoy, making it more likely they will pay attention.

📽️ Exciting Videos:

Microsoft is now using videos to advertise. This is a fun and engaging way to show people what a business offers, making ads more interesting.

📱 Special Ads for Certain Businesses:

Microsoft has special ads for places like hotels and vacation rentals. This means these businesses can advertise in a way that suits them best.

The Bottom Line:

Microsoft's changes make advertising easier, reach more people, and show ads in fun places. This means you can get more customers and people can see ads that are interesting to them.

📩 Gmail's New Rules: What Marketers Should Know

Google has tightened its grip on email spam through new rules, specifically targeting mass email senders who exceed 5,000 Gmail messages daily. These rules are designed to clean up your inbox and improve your email experience.

Here’s the rundown:

1️⃣ Email Verification:

Google now requires bulk senders to authenticate emails using DKIM, ensuring that emails come from verified sources. This reduces the chances of receiving fake or harmful emails.

2️⃣ Easier Unsubscribing:

Mass senders will soon have to provide a simple, one-click unsubscribe option in Gmail. This ensures that opting out of unwanted emails is hassle-free, preventing frustrating experiences with complicated unsubscribe processes.

3️⃣ Controlled Spam:

Google has set clear spam rate limits for mass senders. This prevents Gmail users from being bombarded with unwanted messages. However, there are concerns about the potential misuse of these thresholds by competitors trying to disrupt email campaigns.

The Bottom Line:

Google's new measures promise a cleaner inbox experience. While challenges may arise, these changes are aimed at making your email environment more efficient. By filtering out unwanted content effectively, these updates can significantly impact your email marketing efforts, ensuring that your messages reach the right audience without unnecessary clutter.

🤖 LinkedIn Goes Big on AI Tools for learning, recruitment, marketing and sales!

💰 AI Marketing: How brands can boost Gen-Z sales and loyalty

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That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰