Best .Holiday. Ever.

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Yep! That’s happening now!

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🛍️ Holiday Shopping Trends 2023: Influencers, Bargains, and Strategic Planning

A RetailMeNot survey delves into the shopping psyche of 1,000 U.S. consumers, illuminating trends shaping their holiday purchases, preferences, and worries.

Here’s the rundown:

1️⃣ Influencer Influence:

Influencers wield substantial sway, guiding 50% of shoppers to add items based on their suggestions. Additionally, 44% intend to buy products influencers endorse this holiday season.

2️⃣ Inspirational Wellsprings:

Closed circles (55%), captivating in-store displays (46%), and intuitive retail platforms (45%) emerge as pivotal sources of holiday inspiration. Personal recommendations and visually appealing online displays hold paramount significance.

3️⃣ Deal Sites' Impact:

A staggering 70% flock to deal platforms for gifting ideas, underlining the allure of discounts and promotions. An impressive 85% are enticed to explore new brands with irresistible deals, underscoring the compelling draw of discounts in shaping purchasing choices.

4️⃣ Early Shopping Wave:

A whopping 83% are set to commence holiday shopping pre-Thanksgiving. Budgetary planning (60%), timely deliveries (51%), and avoiding out-of-stock items (45%) fuel this early-bird trend.

5️⃣ Shopping Stress Points:

Escalating prices (52%) and bustling store crowds (48%) stand as top stressors. Retailers face the challenge of striking a balance between customer contentment and affordability.

The Bottom Line:

Harness these trends by fostering personal bonds, crafting enticing discounts, and addressing pricing concerns, thereby enhancing customer delight and amplifying sales.

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🫣 Getting Ready for Holiday Ads

The latest report for October shows changes in how brands are preparing for the upcoming holidays. Ad costs are still high, but they might drop soon. Brands need to be smart about spending money now.

Here’s what Northbeam advises:

→ Smart Spending:

Wait before spending a lot on ads. Watch how much it costs to get a customer (CAC) and spend more when it gets cheaper. Make ads that work well and keep an eye on how much they cost. Change your budget based on what works best.

→ Learn from Past: 

Look at old data to know what might happen. Meta CACs might go down in late October. If your brand is doing well, spend money wisely to keep growing.

→ Be Prepared:

Get ready for lots of customers during the holidays. Plan your ads and sales strategies now.

The Bottom Line:

Planning ahead and spending wisely will help brands succeed during the holidays. Being flexible and smart with money is key. 🌟

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🚨Google's GA4 introduces a Data Redaction feature to prevent unintentional Personal Identifiable Information(PII) transmission.

🗝️Google Ads has discontinued individual and ad group keyword forecasting in Keyword Planner, due to limited use.

❌X to remove engagement counts, only 'Views' to stay on posts.

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