Amazon levelling up!

Hey there Scooper🍨

We know exactly what we're getting tickets for 😂

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💪 Amazon Strengthens Anti-Counterfeit Measures for Brands

Amazon is intensifying its battle against counterfeit goods by enabling seamless integration of its product serialization solution, Amazon Transparency, with brands’ existing serialization systems.

Here’s what you need to know:

1️⃣ Enhanced Interoperability:

→ Seamless Integration:

Brands can effortlessly integrate their serialization systems with Amazon Transparency.

→ No Process Modifications:

Brands gain access to anti-counterfeit features without altering their current manufacturing processes.

2️⃣ Transparency's Features:

→ Authentication Assurance:

Codes are verified before product shipment, ensuring customers receive genuine items.

→ Supply Chain Visibility: 

Brands can track specific batches, aiding in identifying supply chain issues.

→ Improved Customer Interaction:

Additional post-purchase information deepens engagement with customers.

3️⃣ Widespread Adoption and Validation:

→ Brand Participation: 

Over 33,000 brands are utilizing Transparency's services.

→ Product Units Verified:

Amazon has validated more than 900 million product units globally.

→ Global Reach:

Initial pilot with brands like Belkin, Logitech, and Samsung, followed by availability for brands in major countries.

The Bottom Line:

Amazon's initiative to enable seamless integration with Transparency strengthens its fight against counterfeit products. This enhancement not only equips brands with a powerful anti-counterfeit tool but also ensures customers receive authentic products, reinforcing trust in Amazon’s marketplace.

Meet the ad format that is driving millions of views, and has an average run time of more than 217 days

What the team at AdTok has been working on with their specialist team of creators is about to take ad creatives to a new level.

Enter, the street interview ad format, you may have seen these videos going viral, a classic example: Guy approaches another guy driving a Lambo, “Hey, what do you do?” Ring a bell?

Now imagine that format, with your customers being mock ‘interviewed’ on the problems they have that your product will solve.

This comes across as authentic, and engaging and these ads have the highest thumb stops in ad accounts. AdTok is now rolling this format out to 10 brands this month.

Click here to reserve your spot and innovate your creatives today!

⭐ Amazon Spearheads Global Effort to Ensure Genuine Consumer Reviews

In a groundbreaking move, Amazon partners with major online platforms, including Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot, to establish the Coalition for Trusted Reviews. This alliance aims to uphold the authenticity of consumer feedback by combating fraudulent practices. Amazon, having thwarted 200 million suspected fake reviews in 2022, leads the charge based on its internal anti-fraud measures.

Here’s the showdown:

1️⃣ Establishing Common Standards:

Creating unified standards to identify and define fake reviews, ensuring consistency across various platforms.

2️⃣ Promoting Best Practices:

Defining effective content moderation strategies and updated techniques to detect fake reviews accurately.

3️⃣ Countering Fraudulent Methods:

Sharing insights on how fraudulent entities operate, including the sale of fake reviews to businesses attempting to manipulate their online image.

4️⃣ Engagement and Advocacy:

Partnering with academics and policymakers to advocate for genuine review content, bolstering consumer confidence, and supporting industry-wide efforts against fake reviews.

The Bottom Line:

The Coalition for Trusted Reviews, led by Amazon and major online platforms, represents a united stance against fake reviews. This collaboration aims to enhance the authenticity of the online shopping experience, ensuring consumers can trust the feedback they encounter.

🛒Instacart is enhancing its ad capabilities by partnering with The Trade Desk, allowing brands to use Instacart's purchase data for omnichannel campaigns. Brands can target audiences based on purchase behaviors like "Bought their category, but not their brand."

🕛 TikTok is testing a 15-minute video upload limit, an evolution from its previous 10-minute cap.

❌Apptopia's analysis challenges "X" user counts, suggesting it has 121 million daily users versus its claimed 253 million.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰