YouTube Levels Up Ads!

🍨 Predict your success, Snap's Paid Partnership Tags, Google's rich results update.

October 19, 2023


Hey there Scooper🍨

Can you guess the viral news? ( PS: No Offense to all our Vegan Readers )

Ready for another day of staying ahead of the competition in the Virality race?

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🚀 WordPress 6.4 Revolutionizes Website Speed

WordPress 6.4, launching on November 7th, introduces over 100 enhancements crucial for website owners seeking swift and efficient sites.

Here’s the showdown:

1️⃣ Enhanced Themes and Templates:

TT4's performance was boosted, making it only 10% slower for home pages and 11.7% slower for single pages compared to TT3. WordPress-optimized template loading, employing caching and modern techniques like lazy loading for older themes.

2️⃣ Optimized Script Loading:

WordPress 6.4 improved script loading with defer and async attributes, ensuring rapid website execution. Standalone media pages were eliminated, enhancing SEO and overall site speed.

3️⃣ Efficient Loading Practices:

Image and iframe loading were optimized with lazy loading and fetch priority attributes. Third-party developers now manage style loading, preventing redundant code for a streamlined loading process.

4️⃣ Object Caching Improvements:

WordPress introduced enhancements in object caching, reducing database queries and enhancing system efficiency, especially for data-heavy websites.

The Bottom Line:

WordPress 6.4's extensive improvements translate into highly responsive websites, offering users seamless experiences while boosting SEO efforts for website owners and developers.

Skyrocket Your Black Friday Sales with Viral VFX Videos!

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What You'll Get:

🔥 Astonishing concept from a Creative Lead with experience working with Huda, Gorillas, King.com, and TikTok.

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📈 Millions of views on Instagram and potential viral effects on TikTok, X, and LinkedIn.

They created a product launch video for Huda Beauty that received 4.2 million organic views. Want the same reach? They have only 3 client spots left for October.

▶️ YouTube Levels-up On Its Affiliate Marketing Tools

YouTube introduces new features for affiliate marketing, including product timestamps, bulk tagging, and performance insights, aiming to boost revenue for creators and brands during the holiday season.

Here’s the rundown:

→ Product Timestamps:

YouTube allows creators to timestamp specific product displays, enabling viewers to easily navigate to relevant segments. This feature enhances user engagement and responsiveness, with viewers clicking on tagged products twice as often according to YouTube's testing.

→ Bulk Tagging:

Creators can tag affiliate products across their video library in bulk, monetizing both future and past mentions. This expands revenue potential, especially for older content that continues to attract viewers.

→ Performance Insights:

YouTube provides detailed insights in Studio Analytics, highlighting affiliate products driving the most revenue. This data empowers creators to optimize their content strategy based on product performance.

The Bottom Line:

For brands, these tools facilitate targeted endorsements, connecting with specific audience segments through partnerships with relevant creators.

🔮Imagine you would know which creatives perform the best before launching a campaign. Predict has helped leading brands achieve a 55% boost in conversions, a 29% increase in CTRs, & 22% time and cost savings. Book a free demo and try Predict today!

👻Snapchat introduces "Paid Partnership Tags" for clear sponsored content and allows creators to tag Official Businesses.

🤑Google has updated its Rich Results Test to validate structured data for paywalled content.

🧐National Retail Federation urged the Federal Reserve to re-evaluate its 21-cent cap on debit card swipe fees as in 2022, it cost the average family an extra $1,000 annually and intensified retailers' operational costs.


That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰