X’s Best Kept Secret!

Hey there Scooper🍨

It’s just party mode thereafter :)

Ready for another day of staying ahead of the competition in the Virality race?

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TIKTOK 2024 GUIDE

🚀Rock TikTok In 2024

As businesses aim to enhance their marketing strategies on TikTok in 2024, a comprehensive guide developed through a collaboration between TikTok and CreatorIQ offers insightful tips for creating impactful advertisements on the platform. This guide, spanning 26 pages, delves into essential considerations for crafting successful TikTok promotions.

• Five Pillars of TikTok Ad Creation: The report outlines five crucial elements for effective TikTok ads:
  

  • Capturing attention immediately.

  • Building a personal connection with the audience.

  • Demonstrating the product in use.

  • Incorporating high-impact creative elements.

  • Concluding with a clear call to action.
    

• In-Depth Analysis and Effectiveness Statistics: Each of these pillars is explored in detail, offering statistics and advice on their implementation and effectiveness.

• Creator-Led Ads Outperform Others: A key finding of the report is the superior performance of creator-led ads on TikTok. Data suggests that ads made by creators are more effective than traditional brand advertisements or celebrity endorsements. Notably, creator-driven Spark Ads significantly increase trust and authenticity, influencing purchase decisions.

• The Importance of Partnering with Influencers: The guide emphasizes the advantage of collaborating with relevant influencers within a brand's niche, highlighting that such partnerships tend to result in more effective TikTok advertisements.

This guide presents a rich compilation of data-backed tips and strategies for optimizing TikTok ad campaigns. It underscores the effectiveness of creator-led content and influencer partnerships, providing a valuable resource for businesses looking to refine their TikTok marketing approaches in the upcoming year. Access the full report here. 

TOGETHER WITH INFLUUR

Finish this year strong and hire an influencer through Influur

The holiday season is about to end but the opportunity to multiply your sales is not gone yet. Hire an influencer to exponentiate your reach.

Influur's community enables brands to find engaged and reliable influencers to collaborate with.

At the same time, Influur's technology helps you choose, hire, manage, and pay the right influencer with just a couple of clicks.

You have a campaign to run. They have the influencer community to do so.

Book a demo with Influur and get access to more than $15K influencers now!

Q5 WITH X ( TWITTER )

💰Maximizing Advertising Opportunities on X During Q5

X presents a unique opportunity for brands and small businesses to leverage the post-holiday season, that is Q5, for effective advertising. This period, spanning mid-December to mid-January, offers a distinctive advantage for advertisers to capitalize on reduced costs and a highly engaged audience.

Increased Efficiency and Effectiveness of Ads in Q5: Ads on X become more cost-effective during Q5, characterized by a significant decrease in average CPM and cost-per-conversion. This period is marked by consumers actively seeking post-holiday deals and products for their New Year's resolutions.

Vibrant User Engagement and Diverse Conversations: Q5 on X is not just about media efficiency; it's a time when user engagement peaks. Users spend more time on X, participating in conversations related to major events like live sports, gaming, film releases, and New Year's celebrations. This period promises high user interaction and diverse content engagement.

Strategies for Advertisers in Q5:

• Leverage Enhanced Performance Ads: Utilize X's advanced machine learning systems for Optimized Targeting, which has shown improvements in click-through and conversion rates.

• Engage Audiences through Live Sports and Premium Video: Capitalize on the surge in sports video views by aligning your brand with high-quality, safe video content from major sports leagues.

• Explore Vertical Video Advertising: With the rapid growth of vertical video viewership on X, advertisers can use full-screen, Vertical Video Ads for more immersive storytelling and increased user engagement.

Q5 presents an invaluable window for advertisers to extend their Q4 momentum and kickstart the new year with robust marketing strategies on X. By harnessing the platform's enhanced advertising tools and tapping into the vibrant user activity during this period, brands can achieve efficient results and high ROI. This unique opportunity enables advertisers to stay ahead of the competition and make the most of the dynamic environment on X.

QUICK SCOOP

🎄Get preezie's exclusive free guide with actionable tactics tailored for retailers to captivate Christmas shoppers and access research data and exclusive insights into the behaviors and preferences of online Christmas shoppers.

🪄 In early 2024, Google AdMob will launch programmatic bidding for 'limited ads' to boost publisher revenue, though using invalid traffic-only cookies without consent raises legal issues. Publishers should seek legal advice before adopting and can opt-out to avoid using these cookies.

📰Threads has globally introduced topic tags for posts to enhance conversations and limit abuse, different from hashtags as they are manually added and don't support chronological sorting. This feature aims to decrease spam and foster real-time discussions, potentially positioning Threads as an alternative to Twitter.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰