What's Viral Today?

Hey there Scooper🍨

Nothing here, just another ben Affleck Meme template :)

Ready for another day of staying ahead of the competition in the Virality race?

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🚀 Enhancing TikTok Marketing: Deeper Insights & Secure Data Integration

TikTok is improving its marketing features, providing advertisers with detailed insights and secure data integration options through partnerships and updated APIs.

Here’s the scoop:

→ Enhanced Insights with Rockerbox Collaboration:

• TikTok teams up with Rockerbox, boosting insights into campaign performance.

• Rockerbox integrates TikTok's platform data, offering advanced metrics on in-stream clicks, views, and connections.

• This partnership aims to refine marketing strategies, equipping brands with tools to enhance their attribution methods and increase sales.

→ Secure Data Integration via Updated Events API:

• TikTok unveils an updated Events API enabling safe server-to-server integration.

• Advertisers can link internal data with TikTok’s systems, optimizing ad campaign tracking.

• By integrating all API endpoints, data tracking becomes more efficient, helping marketers understand visits, conversions, and related metrics effectively.

• TikTok stresses the importance of using TikTok Pixel and Events API together, reporting a 19% increase in captured events and a 15% improvement in cost per action for advertisers using both tools.

The Takeaway:

Optimize TikTok campaigns by leveraging Rockerbox's insights for precise performance analysis and integrating TikTok Pixel with the updated Events API for secure, streamlined data flow. Smart utilization ensures targeted, high-impact holiday marketing on TikTok.

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🔍 Reassessing Match Types and Bidding Tactics

A recent study by Optmyzr suggests advertisers should reconsider their match types and bidding strategies for enhanced campaign performance and cost-effectiveness.

Here's the breakdown:

1️⃣ Exact Match vs. Broad Match:

Contrary to previous beliefs, the study reveals that exact match types outshine broad match types in CPC, CTR, CPA, ROAS, and conversion rates for most accounts. Advertisers should consider adopting exact matches for better results.

2️⃣ Maximize Conversions vs. Maximize Conversion Value:

Maximize Conversion Value performs better in metrics like CPC, CTR, CPA, and ROAS for most accounts. Focusing on the value derived from conversions can lead to cost-efficient outcomes.

3️⃣ Testing and Questioning Assumptions:

Advertisers are encouraged to challenge common beliefs and test strategies for their suitability in individual accounts. Relying solely on industry standards without assessment can lead to missed opportunities.

4️⃣ Regular Account Monitoring:

Consistently reviewing accounts and adjusting bidding strategies is vital for optimal results. Regular check-ins are essential to optimize spending and performance.

5️⃣ Budget Allocation for Testing:

When exploring new strategies, allocating a budget for data acquisition and experiments is crucial. This provides a safety net for trying different approaches without risking overall campaign performance.

Prioritizing conversion value, cautious assumption testing, and dedicating specific budgets for experiments can significantly enhance campaign effectiveness and save costs, ensuring optimal outcomes for digital advertising efforts.

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🔍Google's AI Search Tools Now in 120 Additional Regions

📦Surveys by uShip and Blue Yonder reveal that 48% of consumers returned gifts, with a future return rate of 40%. Shoppers favor free shipping/returns, with 32% exclusively patronizing such retailers.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰