What's Viral Today?

🍨 Unveiling Google Ads Editor 2.5: Enhancing Ad Campaigns, Kill Competition This BFCM, Unveiling Strategic Mastery

November 06, 2023


Hey there Scooper🍨

Another Happy Monday for Swifties :)

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops 

👉 Unveiling Google Ads Editor 2.5: Enhancing Ad Campaigns

Google's Ads Editor 2.5 introduces 15 significant enhancements, empowering advertisers with refined control, simplified processes, and improved campaign performance.

Key Insights:

1️⃣ Enhanced Ad Creatives: 

→ Elevate user engagement with deep links in App Install Ads. 

→ Accurate Ad Strength evaluations with automatically generated assets for responsive search ads.

2️⃣ Advanced Ad Customization: 

→ Richer content with additional fields in Discovery product ads, including videos and extended headlines. 

→ Blend features from Discovery and responsive display ads with in-feed video ads for Discovery campaigns.

3️⃣ Targeted Campaign Optimization: 

→ Enhanced keyword targeting flexibility with broad-match keywords at the campaign level. 

→ Precise device targeting in Discovery campaigns, including mobile carrier targeting and device bid adjustments.

4️⃣ Effective Brand Management: 

→ Ensure precise brand representation with brand restrictions and exclusions in Search and Performance Max campaigns. 

→ Utilize Dynamic Search Ads features in Performance Max campaigns, including page feed specification and webpage targeting for asset groups.

5️⃣ Efficient Ad Format Control: 

Tailor ad placements with ad format controls in Video Reach campaigns, choosing from in-stream ads and in-feed ads.

Explore all the updates here.

🚀 Get your roadmap to outperforming the Black Friday Cyber Monday competition!

Did you know? 74% of Americans specifically save and pre-plan to shop during BFCM.

With preezie’s guide, you'll have all the strategies to captivate and connect with online shoppers this BFCM season.

Gain an insider perspective into your consumers' minds during this sale period and set yourself up for retail success with behavioral psychology and data-driven tactics 🧠.

Here's what you'll get:

  • Exclusive insights into the mindset & needs of the online shopper for BFCM 2023.

  • Practical tips for BFCM promotional success, customer experience excellence, & brand loyalty.

  • Shoppers' behavior patterns through the lens of Behavioural Psychology.

  • Strategies for sustaining shopper engagement and sales during BFCM & beyond.

💡 Unveiling Strategic Mastery: Insights from a 2022 Triumph

Amidst challenging shifts in auction and conversion metrics, mastering strategic execution is key. A 2022 success story demonstrates the power of fierce strategies.

Here are Northbeam's Recommendations:

→ Strategic Spending & Targeted Discounts: 

Execute intense BFCM spending with hourly adjustments, balancing high-value discounts for new customers. Efficient acquisition tactics guarantee profitability despite reduced LTV.

→ Data-Driven Decision-Making: 

Embrace real-time data analysis and hourly processing. Utilize precise market insights for swift adaptation to evolving trends and customer behaviors.

→ Diverse Channel Optimization: 

Strategically leverage diverse platforms like TikTok. Blend discounts with efficient spending, ensuring a continuous flow of new visitors while maintaining profitability. Embrace innovative tools for future-proof adaptability and growth.

The Bottom Line:

The 2022 success story illuminates the way: adapting with real-time insights and embracing innovation transforms challenges into opportunities, ensuring sustainable growth and profitability in a dynamic market landscape.


That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰