Up your Bing SEO

Plus, 🚀 Nail Your Halloween and BFCM Strategy

October 17, 2024


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BING

📊 Bing Webmaster Tools Introduces ‘Recommendations’ for Improved SEO
Insights from Microsoft

Bing Webmaster Tools has unveiled a new feature, transforming its Insights into more advanced “Recommendations” to offer deeper analytics and practical guidance. This update aims to equip webmasters and digital marketers with the tools needed to optimize their sites, especially during high-traffic periods like the holiday season.

The Scoop:

  • Tailored, Actionable Guidance:The new Recommendations feature provides customized advice for website optimization, covering everything from keyword usage to backlink strategies. This individualized approach enables site managers to make strategic adjustments that can boost engagement and visibility.

  • More Detailed Data Analysis: Recommendations deliver enhanced data precision, giving webmasters access to in-depth performance metrics. This level of detail helps pinpoint specific areas for improvement, allowing for targeted adjustments that enhance a site’s overall functionality.

  • Up-to-the-Minute Information: In the ever-changing field of digital marketing, staying current is key. The Recommendations feature offers real-time updates, allowing webmasters to react swiftly to shifts in performance and emerging search trends.

  • Extensive SEO Advice: Beyond just offering metrics, Recommendations provides comprehensive advice on SEO best practices, such as optimizing keywords and improving backlinks. This helps websites improve their visibility in search results, reaching a wider audience.

Bing’s new Recommendations tool marks a substantial advancement in web management capabilities. By combining detailed analytics with practical steps, it empowers webmasters to make data-backed decisions. As the digital landscape continues to evolve, this tool will be vital for those aiming to optimize their sites and maintain a competitive edge.

TOGETHER WITH TWILIO

The next era of customer engagement is here 🤯 - Twilio Segment CDP Week 2024 - Virtual

At Twilio Segment's CDP Week, we’re bringing together experts to share their experiences from the frontlines to show you how it’s never been easier to deliver personalized engagement within the AI era.

Join them for their 4th annual virtual CDP Week to hear insights from industry leaders at Fidelity, IBM, Google Cloud, and more on how they are making every customer interaction personal 💻✨

CAMPAIGN EXECUTION

🚀 Nail Your Halloween and BFCM Strategy Without the Execution Headaches

As DTC brands gear up for Halloween and BFCM, having a brilliant strategy is just the start—successful execution is what truly drives results. Many companies struggle to turn their plans into reality, leaving potential sales on the table. Here’s how DTC marketers can make sure their strategies take off during these critical sales periods.

1. Designate “Execution Champions” to Keep Momentum

Assign dedicated team members as “Execution Champions” to ensure that ideas move beyond planning stages. Their responsibility is to transition the team from brainstorming to implementation, ensuring deadlines are met and that plans don’t stall.

Example: During their #BigDealEnergy Black Friday campaign in 2020, Gymshark allocated specific roles to focus on execution, which led to a surge in engagement.

Stat: According to McKinsey, businesses that emphasize execution are 40% more likely to outperform their competitors.

2. Set Firm Deadlines Before Ideation Begins

Establishing deadlines before brainstorming sessions helps prevent constant tweaks and ensures that campaigns are ready in time for the rush. It’s all about having a clear schedule to stay ahead of the curve.

Example: Glossier’s BFCM campaign thrived by sticking to early deadlines for creatives and web content, minimizing last-minute adjustments.

Stat: Research from Harvard Business Review shows that brands with early deadline commitments are 50% more likely to launch on schedule.

3. Outsource Creative Work to Beat the Clock

When internal teams are stretched thin, outsourcing content creation can help avoid delays. Using platforms like Insense, you can quickly source user-generated content (UGC) videos in just 10 days, freeing up your team during the busy Q4 season. Book a free strategy call by October 18th to receive $200 off your first campaign with Insense.

Example: NutraChamps amplified brand visibility through 322 collaborations, receiving all creative content within two weeks—saving time and achieving results faster.

Stat: According to Outsourcing Insight, outsourcing can reduce project timelines by up to 33%.

4. Learn from Last Year’s Data to Improve Execution

Reviewing data from previous campaigns can help avoid repeating past mistakes. Assessing metrics like cart abandonment rates, supply chain delays, and conversion rates can refine this year’s approach.

Example: Bonobos resolved website load time issues after a tough 2022 BFCM, leading to a significant reduction in cart abandonment.

Stat: McKinsey reports that data-driven companies are 58% more likely to meet their revenue targets.

5. Use Storytelling to Align Your Team

Turning strategies into stories makes your goals more relatable. A strong campaign narrative can engage the team, ensuring everyone is aligned and motivated to reach the common goal.

Example: Nike’s “Just Do It” slogan wasn’t just a consumer-facing message—it became an inspiring story that united the entire team and drove its success.

Stat: Research from Stanford University shows that stories are 22 times more memorable than standalone facts.

Don’t let your Halloween and BFCM campaigns remain just good ideas—turn them into reality. By assigning execution-focused roles, leveraging outsourcing with partners like Insense, and sticking to firm deadlines, your DTC brand can make the most of this holiday season.

MEDIA BUYER INDEX

🛍️ Act Before BFCM: Tap into Pre-Election Spending
Insights from Northebeam

As the pre-election season overlaps with the traditional Black Friday Cyber Monday (BFCM) rush, many brands face challenges with conversion rates. The competition for ad space is heating up, shoppers are cautious, and the uncertainty of the election looms. But instead of waiting until after the election, brands can boost sales early with a proactive “don’t wait” offer.

The Scoop:

  • Adjusting Ad Strategies for BFCM: With the upcoming election changing the advertising landscape, many brands are choosing to pause campaigns until the political noise fades. But this approach risks missing the core opportunity of BFCM—capitalizing on the demand that already exists. Building brand visibility throughout the year is key; waiting too long can mean missing out on eager shoppers.

  • Pre-Season Awareness Powers BFCM Results: BFCM isn’t just about offering discounts; it’s about turning year-long brand engagement into sales. Brands that have consistently engaged with audiences through social media and organic content throughout the year tend to see stronger results during BFCM. Relying solely on last-minute paid ads can leave campaigns flat.

  • 2024 Requires Smarter Media Buying: Consumers are becoming more discerning with digital ads. Success in the current landscape requires more than just increasing ad spend on popular platforms. Brands that prioritize authentic connections and adapt to shifting consumer behaviors are the ones seeing real growth.

  • Diversify with Snapchat for Direct Responses: Expanding beyond typical ad channels can lead to new opportunities. Some brands are exploring Snapchat for direct-response campaigns, with budgets ranging from $15,000 to $20,000 per day, seeing promising returns. Testing new platforms might help reach new audiences and diversify traffic sources.

With election uncertainty overshadowing BFCM, brands must adapt their strategies to engage shoppers before the sales frenzy begins. Focus on building momentum, try new advertising channels, and use data-driven insights to make informed decisions. Don’t hold back—adjust now to make the most of the BFCM season.

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📹YouTube is rolling out some updates, clarifying that videos under three minutes uploaded after October 15, 2024, will be classified as Shorts, while older uploads remain unchanged. Creators can tag both short and long-form clips as sponsored content on mobile and the web.

🗞️Google is rolling out a new Video experiments tool for advertisers, aiming to simplify A/B testing for video ads allowing quick setup with automatic duplication of campaigns, enabling advertisers to compare different creative variations easily receiving preliminary results within days with up to 95% statistical confidence.


That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰