- Viral Scoops
- Posts
- Unlock Reach IG’s New Sends Metric
Unlock Reach IG’s New Sends Metric
👥 State of Loyalty Report 2024
In partnership with
Hey there Scooper 🍨
If only they worked a little more on giving support to make the most of these features as well :)
Ready for another day of staying ahead of the competition in the Virality race?
Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops
📈 Instagram’s New Algorithm Emphasizes ‘Sends’ for Ranking Content
Insights from Search Engine Journal
Adam Mosseri, head of Instagram, recently highlighted a critical signal the platform uses to rank content: sends per reach.
The Scoop:
This metric measures the number of people who share a post through direct messages (DMs) relative to the total number of viewers.
Mosseri suggests that creating content people want to share with close friends and family can improve reach over time.
He elaborates, “We want Instagram to be a place where people can be creative, but in a way that brings people together. A reel that made you laugh so hard you want to send it to your brother or sister. Or a soccer highlight that blew your mind and you want to send it to another fan.”
Mosseri advises against forcing shareable content but encourages creators to think about what people might want to send to a friend or loved one.
Understanding and leveraging the sends-per-reach metric can help creators and businesses enhance their content’s visibility on Instagram. Encouraging shares can boost reach, engagement, and lead generation, making it a crucial strategy for those looking to improve their performance on the platform.
TOGETHER WITH GROWTH SCHOOL
AI Strategies & tools that will skyrocket your Marketing ROI by 50% 🚀
You don’t realize it yet, but AI has massive potential for you as a marketer.
This free 3-hour Masterclass on AI & ChatGPT (worth $399) will help you become a master of 20+ AI tools & prompting techniques. Join it now for $0
This is for you if you work in any vertical of marketing– writing, designer, campaign managing, influencer marketing, growth marketing, etc.
Ready to shock your team with a 10x boost in revenue & campaign performance? 🚀
You will join 1 Million+ people who have taken this masterclass to learn how to:
Create 100+ content pieces for reels,blogs, from one single long form video
Put data tracking & reporting for your campaigns on autopilot
Do predictive analysis and optimize your marketing campaigns for better results
Personalize customer experiences by leveraging the power of AI
You’ll wish you knew about this FREE AI masterclass sooner (Btw, it’s rated at 9.8/10 ⭐)
CONSUMER BEHAVIOUR
👥 State of Loyalty Report 2024
Insights from Marigold Report
In today’s challenging economic climate, it’s easy to focus on tightening budgets and economic forecasts. However, amidst this uncertainty, there’s good news for brands investing in loyalty strategies: consumer loyalty is on the rise. A significant 63% of consumers are now willing to pay more to shop with brands they are loyal to, up from 59% last year. This trend spans all age groups, from Gen Z to Baby Boomers.
Consumer behavior is evolving, favoring more personalized and human experiences. Brands that can offer these experiences are rewarded with increased loyalty. High customer retention rates, consistent revenue, and lower acquisition costs are some of the benefits of a loyal customer base. Simply put, loyalty is the foundation that savvy marketers can rely on to safeguard their business.
The Scoop:
Personalize: Deliver contextually relevant messages to consumers on an individual level. Utilize basic data points and create message triggers to improve relevance, gradually expanding data profiles with richer zero-party data. More than half (51%) of consumers have reported frustration with receiving irrelevant content and offers from brands.
Incentivize and Reward: Offer discounts or coupons in exchange for data sharing and recognize loyal customers. Economic value is closely tied to brand loyalty, with 74% of consumers citing offers and promotions as important for maintaining brand loyalty. Additionally, 84% are likely to engage with messages containing discounts or coupon codes.
Optimize the Human Experience: Treat customers like humans, not just data recipients. Create seamless experiences by uniting marketing channels and eliminating silos. A notable 92% of consumers say their favorite brand provides a consistent experience across channels.
Communicate Brand Purpose: Clearly define and communicate your brand’s mission and purpose. Nearly six in ten Millennials, along with a majority of Gen Z and Gen X consumers, cite brand purpose as important to maintaining their loyalty. Furthermore, 27% of consumers, including 30% of Millennials, consider a brand’s ethical values more important than price.
Understanding and leveraging these trends can significantly impact a brand’s success. The increasing willingness of consumers to support brands they feel connected to underscores the need for businesses to enhance their loyalty programs and marketing strategies. By focusing on personalized and meaningful interactions, brands can differentiate themselves in a competitive market and foster stronger customer relationships.
🖼️ WhatsApp’s AI Avatar Generator in Development
WhatsApp is reportedly developing a new generative AI feature to create personalized avatars for users, allowing them to visualize themselves in various settings.
The Scoop:
Spotted in the latest WhatsApp Beta for Android 2.24.14.7 by WABetaInfo, the feature will utilize user-provided images, text prompts, and Meta’s AI Llama model to generate avatars.
Users can imagine themselves in any setting, from forests to outer space. The avatars will be created by taking photos of themselves, which Meta AI will use to generate images in the user’s likeness.
To generate an avatar, users will type “Imagine me” with a description of the setting in Meta AI chat, or “@Meta AI imagine me…” in other WhatsApp conversations.
The feature is optional and must be manually enabled in WhatsApp settings. Reference images can be deleted anytime via Meta AI settings.
There is no confirmed release date for the Imagine AI selfie feature. WhatsApp is currently rolling out support for its Meta AI chatbot and real-time AI image generation in the US, suggesting it might be a while before the new AI avatar feature is widely available.
This feature aligns with the growing trend of personalized digital experiences. By offering users the ability to create avatars in various settings, WhatsApp enhances user engagement and taps into the popularity of AI-generated content seen in other apps like Lensa AI and Snapchat’s “Dreams” feature.
QUICK SCOOP
💪🏻 Want to gain expert insights from industry leaders and eCommerce solution leaders like Aftersell, Sendlane, Triple Whale, and Chargeflow? Join us Live at ‘Level Up Your DTC Brand,’ a webinar discussing the latest strategies on how to scale DTC brands on July 17th 12PM EST. Register now for free and stand a chance to win a Meta Quest 3!
🧣 How do you get paid for your feedback or opinions? Wynter is looking for marketers to become research participants. You can participate in surveys and 1-1 meetings, and get paid for your feedback and comments. Up to $600/hr in just 2-10 minutes. Sign up as a participant today!
ℹ️ Instagram (65%) now leads Facebook (64%) among consumers, according to Sprout Social. Gen Z prefers Instagram and TikTok while Millennials favor Instagram. Gen X and Baby Boomers mainly use Facebook. Additionally, 45% have taken a social media detox recently.
👦🏻 Back-to-school shopping is expected to increase by 21.8% this year, with parents planning to spend more on discretionary products rather than required items. Nearly 90% of parents will shop in physical stores, with Walmart, Amazon, and Target as top choices.
That’s all for today! While we curate another Viral Scoop for Monday, let us know how you felt about today! And share this with someone who’d love it.🥰