TikTok’s AI Leap

PLUS: 🍨 Navigating the Marketing Landscape

January 22, 2024

Hey there Scooper 🍨

Every Marketer’s Monday? :) 

Ready for another day of staying ahead of the competition in the Virality race?

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TIKTOK'S AI SEARCH

🚀 TikTok's AI Leap and LinkedIn's B2B Marketing Insights

TikTok is delving into generative AI search, elevating user discovery within the app. Concurrently, LinkedIn, a B2B juggernaut, divulges pivotal insights into trends shaping B2B marketers' landscape, with a pronounced focus on AI adoption and challenges confronting the tech industry.

Here’re the key inferences:

🎵 TikTok's AI-Driven Search:

  • As TikTok morphs into a Gen Z-favored Search Engine, its AI-driven search feature takes center stage. Recognize TikTok's expanded role—from a mere social app to a multifaceted hub for information, spanning recipes to fashion.

  • Douyin, TikTok's sibling, experiments with an in-app ChatGPT-like feature, enabling users to pose questions and receive intelligent responses. Drawing from Douyin videos and third-party websites, 'AI Search' enriches the app's versatility for diverse queries.

  • Integrated into Douyin's search interface, 'AI Search' stands alongside services like products, group buying, users, and videos.

📈 LinkedIn's B2B Marketing Trends:

LinkedIn and Ipsos surveyed 2,000+ global B2B marketers, extracting insights into pivotal industry trends.

  • Budget Focus → Tech marketing allocates 85% of budgets to new customer acquisition, showcasing a strong focus on attracting fresh business.

  • Reaching Buyers → Thought Leadership Content reigns supreme for tech marketers, constituting 34% of total tech ad engagements, emphasizing employee voices and influencer-driven thought leadership.

  • Tech industry actively adopts AI, with 48% of B2B leaders leveraging it. Future use cases include efficient content generation, increased productivity, and innovative campaign creation.

The Bottom Line:

TikTok strategically aligns with its role as a discovery engine, exhibiting potential as a valuable platform for businesses. LinkedIn solidifies its position as the go-to platform for tech marketers, offering untapped engagement opportunities.

TOGETHER WITH ZIPCHAT

How are 1000+ Brands turning their visitors into high-spending buyers with an AI?

Zipchat is an AI-powered sales chat for your website. Its AI is trained with your website and blog content, external documents you may add, and from each conversation it handles. 

It proactively intercepts website visitors at the right time, asking questions and learning about the visitor's needs. Depending on your business it can either sell your products by sending visitors to the right product checkout or push to schedule a demo with a sales rep.

Since the AI is trained with all your business information, it can also be useful for handling customer support and reducing tickets and related costs. 

Shopify merchants average a 12.4% conversion rate Chat-to-Sale with Zipchat AI while service businesses see an increment of 32% in calls scheduled from their websites.

MARKETING RENAISSANCE

🚀 Navigating the Marketing Landscape: Strategies for the Evolution

Insights from Northbeam:

1️⃣ TikTok's Performance Shift:

Observe TikTok's notable dip in conversion rates vigilantly. Tailor campaigns to synchronize with emerging trends on the platform.

2️⃣ YouTube's Endurance:

Despite challenges, YouTube exhibits remarkable resilience. Explore inventive content and engagement approaches to leverage this upward trajectory. With the recent introduction of Thumbnail A/B testing and new Short opportunities, now is the ideal moment to experiment with your YouTube strategies.

The unpredictable terrain of 2024 necessitates resilience. Marketers must adjust to dynamic trends and embrace a forward-thinking approach to outpace the competition. 

QUICK SCOOP

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📈Meta Reports AI Tools improved ad efficiency, boosting returns by 32% and slashing acquisition costs by 17%, simplifying campaign creation, and reducing steps from "15 to 30" to a single "one button" process. 

📊WhatsApp enhanced its Channels with new features with in-stream polls for audience feedback, voice notes for creative engagement, and the ability to share Channel posts as personal Status updates.


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