State of eComm Ad Spend

Hey there Scooper 🍨

Caption: The OG still killing it!

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

UNLEASH YOUR PROFITS

📊 Ad-Spend Insights: Fospha's State of eCommerce Report Q1 2024

Curious about maximizing your advertising investment? Look no further! The latest Fospha State of eCommerce report for Q1 2024 unveils a staggering revelation: businesses are missing out on a significant 41% increase in profits from paid social ads. Even top-tier brands are leaving valuable returns untapped in the realm of paid social media.

Here’s the breakdown:

🤑 Meta's Reign Continues:

With an impressive +24% boost in return on ad spend (ROAS), Meta remains an indispensable cornerstone of any marketing strategy. This figure, based on Relative ROAS, highlights Meta's consistent ability to outperform industry benchmarks, solidifying its position as a powerhouse in the advertising landscape.

🌟 TikTok’s Rising Influence:

TikTok emerges as a Gen Z favorite for product discovery, surpassing even Google for certain searches. Despite tripling ad spend, its +12% ROAS showcases its potential for expanding customer reach and delivering substantial returns on investment.

📈 Snapchat’s Surprising Success:

Snapchat experiences a remarkable 504% increase in ROAS between 2022 and 2023, reaching an average of 6.93 ROAS—outperforming the industry average. This surge coincides with the rollout of their innovative 7/0 attribution and optimization model, demonstrating Snapchat's potential for substantial growth.

📊 Measurement Challenges Across Platforms:

Diverse measurement methodologies across ad platforms create disparities in performance reporting, complicating direct comparisons. Notably, Meta faces attribution challenges, particularly for higher-funnel objectives, emphasizing the importance of comprehensive funnel investment for optimal scalability.

The Bottom Line:

Investing in platforms like Meta and TikTok presents a golden opportunity to unlock untapped profits in the realm of paid social advertising. By leveraging the insights provided by Fospha's report and embracing emerging trends, businesses can supercharge their marketing efforts and seize the full potential of digital advertising channels. 

TOGETHER WITH STACK INFLUENCE

Launch your new Amazon product(s) to drive 5x revenue in 2 months with Stack Influence 

If you are looking to climb up the Amazon Listing Ladder with your new product launches or revamp the existing ones, then Stack Influencer is the one!

Their fully managed platform with over 11 million micro-influencers is a total game-changer for new product launches. It creates crazy momentum for your listing and wins over the Amazon algorithm. Brands are turning new launches into mega 6-figure listings in just 2 months! 

💸 Pay Influencers with Products Only! 

📸 Get Authentic UGC with Full Usage Rights.

🤖 AI-Powered Automation for Million-Dollar Listings.

🤝 Build an In-House Community of Affiliates.

Stand out & start today with Stack Influence and join Fortune 500 companies like Unilever and P&G along with growing brands like Momofuku and Magic Spoon. 

Sign up now and take your Amazon listings to 6-figures!

ENHANCING CUSTOMER SATISFACTION

🛍️ Elevating Customer Experience: Insights from Consumer Surveys

Understanding customer preferences is vital for business success. Recent surveys highlight the importance of convenient shipping and accurate business information in enhancing customer satisfaction and loyalty.

Let’s explore further:

📦 Convenience is Key in Shipping:

Two-thirds of consumers favor no-label/no-box return shipping for its convenience and simplicity, with nearly 60% of businesses offering this option. Notably, large businesses are willing to invest more in partners providing hassle-free shipping experiences. This underscores the rising demand for seamless shipping services, as reported by Aftership.

📍 Accuracy Matters in Online Information:

Over half of consumers are inclined to switch to competitors upon encountering inaccurate online business details. This particularly impacts smaller businesses, given that 80% of consumers search online for local establishments. Ensuring precise business listings is essential for customer retention and competitiveness.

📲 Mobile Dominance in Search:

With 32% of consumers conducting daily or multiple daily searches for local businesses, mobile apps like Google Maps and Facebook play pivotal roles in delivering valuable information. Google Search remains consumers’ top choice, highlighting the significance of optimizing online profiles for visibility and credibility.

The Bottom Line:

By leveraging technology to enhance convenience and accuracy, brands can elevate the customer experience and cultivate lasting loyalty. These initiatives not only ensure customer satisfaction but also contribute to sustainable growth and a competitive edge in the market. 

QUICK SCOOP

🔍 Discover innovative techniques, understand consumer behavior shifts, and refine your strategy for maximum impact with The 'State of Marketing' report, brought to you by HubSpot. Download now and lead the charge in 2024!

📦 Google is compensating advertisers with credit refunds for overcharges caused by a glitch in Display and Video 360 campaigns from July to December last year. Advertisers should contact Google upon receiving notification emails to initiate refunds.

🔍 Google is launching new search features in the EEA to meet the EU's Digital Markets Act, offering carousel-style results, 'aggregator units', refinement chips, and flight query displays aiming to enrich user experience and improve ecosystem visibility.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰