Is Google the best shop ever?

🍨 Google’s AI-Enhanced Features, 5x revenue in 2 month, Decoding Online Cart Abandonment

November 17, 2023


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GOOGLE UPDATES

🛒 Google Elevates Holiday Shopping with AI-Enhanced Features

Google is rolling out advanced features within its Search Generative Experience (SGE) to enrich the holiday shopping journey.

🎁 Personalized Gift Recommendations:

  • The AI refines results into tailored subcategories, such as specialty tools, ingredients, and culinary subscriptions, fostering the discovery of distinctive and personalized gifts.

  • Users can seamlessly explore shoppable offerings from major brands and small businesses.

🛍️ Visualized Apparel Searches:

  • Introducing a novel SGE feature enabling users to generate photorealistic images for apparel searches, enhancing the visualization of desired clothing items.

  • Users can fine-tune generated images through text edits, with the system presenting corresponding products available for purchase.

  • This feature is scheduled to launch in the U.S. in December, catering to existing SGE users and accessible through Google's Search Labs.

🤳 Expanded Virtual Try-On for Men's Tops:

  • Google extends its successful virtual try-on technology to men's tops, offering a personalized and confident shopping experience.

  • Users gain insights into how various clothing items appear on models customized by factors such as skin tone and body type.

Aligning strategies with users' unique preferences ensures a more engaging and personalized shopping experience, fostering increased consumer satisfaction and conversion rates.

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CONSUMER INSIGHTS

Decoding Online Cart Abandonment: Insights for E-Commerce Strategies

A recent survey, conducted by YouGov on behalf of Commercetools, has unveiled critical insights into the factors contributing to online cart abandonment among 4,500 respondents in the U.S. and U.K. This information provides essential guidance for e-commerce marketers seeking to enhance the efficiency of online shopping experiences.

Here’s the rundown: 

💲 Shipping Costs and Bargain Hunting:

→ Leading the pack, shipping costs (19.6%) and the pursuit of better deals elsewhere (19.5%) emerge as the primary drivers behind cart abandonment, influencing almost 40% of respondents.

→ The top five reasons also encompass waiting for potential sales (14.9%), getting distracted (9%), and the desire to physically inspect products (8%).

🤑 Income Disparities:

High-income respondents ($80,000 or more) prioritize finding the best deal (21.5%), while lower-income households (<$40,000) are more inclined to wait for products to go on sale (17.7%).

👉 Gender and Regional Variations:

→ Males are focused on securing better deals (21%), whereas females express greater concern over shipping costs (23%).

→ U.S. respondents exhibit a higher tendency to abandon carts while awaiting potential sales (17.6% vs. 11.9% in the U.K.).

🗣️ Age Group-Patterns:

Older generations (55 and up) pinpoint shipping costs (24%) as the primary reason for abandoning carts, while Gen Z (18-24) is primarily motivated by the pursuit of better deals (21%).

💜 Countering Loyalty Programs:

A noteworthy 65% of respondents, with 71% of women included, plan to leverage loyalty programs to economize during holiday shopping.

Give preference to tackling these elements to enhance the online shopping experience and minimize revenue loss linked to abandoned carts.

QUICK SCOOPS

📦Did you know? 80% of Americans find it appealing to receive assistance from an online retailer in finding and selecting the right product for their needs. Gain invaluable insights into the mindset of online shoppers and understand their behavior patterns in this exclusive guide by preezie.

🤑 TikTok unveils new Engaged View-Through Attribution (EVTA) that effectively tracks conversions from ads viewed for six seconds or more, without a click, offering a holistic understanding of TikTok's business impact.

🪄 Meta's "Emu" AI projects introduce "Emu Video" for creating high-quality, four-second videos from text prompts, and "Emu Edit" for precise, conversational image edits.


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