Social Media Evolution 2024!

Hey there Scooper 🍨

A day in the life of a marketer?

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

TOGETHER WITH SMART RECOGNITION

🤯 New AI Lead Gen Tool Identifies Email Address of Your Visitors

What if we told you that you can Identify the email addresses of your anonymous website traffic?

A new AI-powered tool, Smart Recognition, has created the next evolution in lead generation. 

Rather than getting only 5% of your traffic via an opt-in form, you can now target and email most of your website traffic, growing your email list and revenue faster!

Here are just some examples of how you can use this:

• Capture the email addresses of up to 40% of your anonymous website Traffic. 

• Email an irresistible offer to prospects browsing your site.

• Send abandoned cart emails to people who don't complete checkout.

• Add those email addresses to Meta remarketing audiences.

Curious to see how much of your anonymous website traffic you can identify? Get Started with Smart Recognition

SOCIAL MEDIA REASSESSMENT

💥 Gartner's Latest Perspective on the Evolving Social Media Landscape

Gartner anticipates a substantial change in consumer behavior, with an estimated 50% planning to curtail their social media interactions by 2025, citing a perceived decline in quality. Factors such as misinformation, toxic environments, and the prevalence of bots contribute to this trend, prompting marketers to reevaluate their approaches.

Key Takeaways:

1️⃣ Social Media Hurdles:

Gartner's survey reveals consumer apprehensions, signaling a 53% downturn in the perceived quality of social media. CMOs must confront challenges related to misinformation, toxicity, and bots to uphold user trust and engagement.

2️⃣ The Influence of AI:

With 72% of consumers expressing distrust in AI and concerns about the potential spread of misinformation through AI-generated content, strategic planning becomes imperative. By 2027, an anticipated 20% of brands will adopt a human-centric approach, setting themselves apart by avoiding heavy reliance on AI and emphasizing the importance of ethical AI integration.

3️⃣ The Erosion of Organic Search:

Gartner predicts a 50% decrease in organic search traffic for brands by 2028 as consumers embrace GenAI-powered search. With 79% of consumers willing to adopt AI-enhanced search by 2025 and 70% trusting GenAI results, marketers must diversify strategies beyond traditional SEO channels to stay relevant.

4️⃣ CMOs Prepare for Content Integrity Challenges:

By 2026, 60% of CMOs aspire to safeguard brands from GenAI deception using content authenticity technology and endorsed user-generated content. The proliferation of GenAI tools underscores the necessity for organizational frameworks that ensure responsible use and transparency, crucial for maintaining customer trust across marketing channels.

In Conclusion:

Marketers are navigating a transforming landscape where addressing social media challenges, understanding AI perceptions, and thoughtfully integrating GenAI into creative processes are pivotal. Adapting to these shifts will not only preserve consumer trust but also propel innovative and impactful marketing strategies.

SUBSTACK: FASHION'S NEW HUB

👉 Substack's Ascendancy: A Paradigm Shift in Shopping Guidance

The migration of shopping influencers from conventional platforms to Substack, a newsletter-centric site, signifies a noteworthy transformation in consumer behavior. In an era where social media is saturated with glossy content, Substack emerges as a reliable haven for fashion insights.

Here's a comprehensive overview:

📈 Substack's Soar:

With an 80% year-over-year surge in fashion and beauty subscriptions, Substack's allure continues to grow, marking a substantial influx of influencers onto the platform. Recognize Substack as a pioneering space for consumer engagement and product promotion.

💪 Authenticity Holds Weight:

In contrast to the polished veneer of Instagram content, Substack influencers provide genuine and relatable recommendations. Seize this trend by exploring collaborations with Substack influencers for authentic product endorsements, aligning with the prevailing desire for authenticity in the digital shopping realm.

🔥 Influence and Trendsetting:

Substack influencers wield significant influence over subscriber choices, transforming ordinary items into coveted must-haves. Monitor and engage with Substack influencers whose endorsements have propelled specific products to popularity, acknowledging the potential for creating trendsetting items through genuine recommendations.

💯 Dynamics of Affiliate Links:

Substack influencers predominantly leverage affiliate links for earnings, marking a departure from traditional paid partnerships. Consider integrating affiliate marketing strategies into influencer collaborations, recognizing the efficacy of this approach in fostering authenticity and trust.

In Conclusion:

Marketers should attentively monitor Substack's impact on shopping trends. Embracing this shift towards authenticity and personalized recommendations can unlock new opportunities for consumer engagement and sales in the ever-evolving landscape of digital retail.

That’s all for today! While we curate another Viral Scoop tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰