Social Commerce Boom

Plus, 🎯 Unleashing the Hidden Power of Creative

October 22, 2024

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SOCIAL COMMERCE

📱 Social Commerce is Booming: What Brands Should Know
Insights from Stacked Marketer

Social media platforms have evolved beyond simple connections, becoming powerful shopping destinations as social commerce gains momentum. With in-app shopping features on the rise, consumers are purchasing directly through social platforms, transforming e-commerce 

The Scoop:

1. Massive Revenue Growth:

Social commerce is already generating billions in global sales. Chinese platforms like Douyin (TikTok’s Chinese counterpart) and WeChat are leading the charge, with Douyin expected to generate close to $200 billion in sales this year. Meanwhile, platforms like Meta, TikTok, and YouTube are seeing steady growth in their social shopping capabilities.

2. Rising Popularity in the U.S.:

While social commerce is relatively new in the U.S., it’s growing fast. TikTok, Instagram, Facebook, and Pinterest have seen a sharp increase in social shoppers, with TikTok experiencing an impressive 915% growth in users shopping through the app between 2020 and 2024. This shift underscores how consumer behavior is evolving towards more convenient, in-app purchases.

3. Top-Selling Product Categories:

Categories such as fashion, beauty, wellness products, and food are the most popular purchases made through social platforms. If your business operates in these sectors, now is the time to tap into social commerce by utilizing in-app shopping tools and ads to expand your reach.

4. What’s Driving Social Commerce:

Convenience, special offers, and smooth payment options are drawing consumers to social platforms. Shoppers are drawn to the ease of buying directly from their feeds, especially when offered exclusive deals or when influenced by real reviews and user-generated content.

As Meta, TikTok, and YouTube continue to roll out integrated shopping features, social commerce is expected to keep growing. Brands that embrace this trend can benefit from the surge in social shoppers by focusing on providing authentic experiences and leveraging real customer reviews.

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CREATIVE STRATEGY

🎯 Unleashing the Hidden Power of Creative Excellence on Meta for DTC Brands

Many DTC brands believe scaling on Meta revolves around perfecting bid strategies like cost caps or lowest cost. However, no bid strategy will deliver if your creatives don’t resonate with your audience. Meta’s real strength lies in creative manufacturing, not just media buying.

Here’s how leading DTC brands use data-driven creative strategies to fuel growth, build trust, and convert cold traffic.

Source: superside

1. Psychological Targeting: Appeal to Emotions

Successful creatives don’t just sell—they connect with deep emotional needs. Effective ads go beyond features, addressing desires, fears, or aspirations. Tapping into these emotional drivers is what sets great ads apart.

Tip: Use psychographic data to identify emotional triggers. Ads that resonate on an emotional level drive more engagement and conversions.

2. Iterative Creative Testing: Test, Learn, and Scale

Scaling on Meta requires continuous testing and refining of creatives. The fastest-growing brands test multiple variations in quick cycles to see what resonates with their audience.

Tip: Don’t focus solely on CTR or ROAS. Instead, track hook rates and emotional engagement to understand how well your ads capture attention and foster connections.

3. Data-Informed Visuals: Design with Purpose

In today’s data-driven world, visuals must be backed by insights. The best-performing ads blend storytelling with data-informed design, using AI tools to analyze the visuals, colors, and formats that work for different audience segments.

Tip: Utilize AI tools to optimize visuals. Test variations in real time and scale the ones that generate the most engagement.

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4. Long-Term Creative Value: Evolve, Don’t Discard

Brands often stop using successful ads too soon. Instead of scrapping high-performing creatives, update elements like hooks, visuals, or copy to keep them fresh without losing the original appeal.

Tip: Think of your creatives as compound interest. Make small tweaks over time to keep the momentum going without overhauling everything.

Final Thought: Creative Execution Fuels Growth

While Meta Ads remain a powerful tool for scaling DTC brands, true success comes from executing strong creative strategies, not just optimizing bids. By understanding emotional triggers, testing intelligently, and designing data-backed visuals, your brand can achieve scalable, profitable growth.

GOOGLE TRENDS

đź“Š How to Use Google Trends to Analyze Competitor Engagement
Insights from Search Engine Land

Staying ahead of competitors requires a deep understanding of how they capture and maintain audience interest. Google Trends offers valuable insights into brand search behaviors, enabling marketers to refine strategies by tracking how competitors drive engagement

In Short:

  • Identify Competitor Keywords: Start by using tools like Semrush to uncover the top keywords that competitors use to drive their brand searches. For example, for a brand like “Lectric eBike,” keywords like “electric XP 3.0” may be key search terms. Use these phrases in Google Trends to spot patterns in search interest.

  • Analyze Search Trends: Leverage Google Trends alongside tools like Glimpse to identify fluctuations in search activity. These trends can reveal key moments, such as seasonal spikes or unexpected growth due to specific campaigns. For instance, a search spike in summer 2022 might be tied to a well-executed promotion. Export the data to identify the marketing efforts that triggered these increases.

  • Measure Media Impact: Tools like Ahrefs’ Content Explorer and Grok on X (formerly Twitter) can help you pinpoint where competitors are being mentioned in the media or by influencers. By correlating these mentions with search spikes, you can uncover which platforms and messages are driving engagement. For instance, Lectric eBikes may have seen success due to consistent messaging around affordability.

By utilizing Google Trends and supporting tools, you can analyze competitor engagement, track which media sources drive traffic, and uncover new growth opportunities. This strategy provides a roadmap for refining your marketing tactics and boosting your brand’s visibility.

QUICK SCOOP

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🪡Threads, developed by Meta, is rolling out mobile analytics for users on iOS and Android. Allowing users to access detailed insights into post-performance, including views, likes, replies, and audience demographics. 

🔍Google has revealed plans to retire the sitelinks search box on November 21, citing a significant decline in usage since its launch in 2014. This feature, which enabled users to perform site-specific searches directly from the search results, will not impact search rankings.


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