Snapchat New Ad Formats

Plus, 🔍 New Tools for YouTube and App Campaigns on Google Ads

September 04, 2024


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This is how it seems for Marketers :)

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SNAPCHAT

đź”” New Ad Opportunities with Sponsored Snaps
Insights from Social Media Today

Snapchat is expanding its ad offerings, introducing features like Sponsored Snaps, Promoted Places, and enhanced analytics to give businesses more ways to engage users and measure success.

The Scoop:

1. Sponsored Snaps: Advertisers can now place ads directly in users’ chat inboxes, targeting highly active users without sending notifications.

2. Promoted Places: Businesses can showcase their locations on Snap Maps, encouraging in-person visits and driving foot traffic.

3. Advanced Analytics: Snapchat is enhancing its data insights, providing advertisers with privacy-compliant user behavior metrics within one platform.

4. Focus on SMBs: With a shift towards small and medium-sized businesses, Snapchat sees more consistent ad spend from SMBs than from larger brands.

These new ad tools offer businesses, especially SMBs, improved reach and insights on Snapchat, although the increase in ads may risk alienating some of its core users.

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GOOGLE ADS

🔍 New Tools for YouTube and App Campaigns on Google Ads
Insights from Search Engine Land

Google Ads has introduced two key features to enhance campaign management: the “Performance Planner” for YouTube campaigns and the “Promotions” tool for App campaigns. These updates aim to improve how advertisers achieve their goals.

The Scoop:

  • Action Plans: Focuses on boosting conversions by combining Video Reach, View, and Demand Gen campaigns.

  • Awareness Plans: Prioritizes increasing brand visibility through Video Reach and Demand Gen for enhanced brand engagement.

  • Tip: Demand Gen results are based on a mix of image and video creatives.

  • Event-Driven Ads: Allows advertisers to create app-specific promotions for events like Black Friday, targeting mobile users.

  • Custom Schedules: Enables event-specific promotions with support for various formats, ensuring timely delivery.

  • Preview Feature: Provides visual previews for Search and Display networks to boost user interaction.

These updates equip advertisers with powerful tools to fine-tune YouTube and App campaigns, enhancing brand visibility and conversions during key moments

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đź“ş X has launched the beta version of X TV, a new Connected TV (CTV) app designed to turn the platform into a video-first hub. Mirroring YouTube TV, the app will showcase AI-curated trending content and future cross-device functionality, with new ad options planned. 

🔭Google’s August 2024 core update is now finalized, shifting the focus towards content that serves users rather than content optimized purely for search engines. Rankings may fluctuate, and recovery could require substantial, long-term updates encouraging deeper user-focused enhancements.


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