Snapchat Ads Just Got Smarter

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SNAPCHAT

🚀 Snapchat Ad Platform Enhancements
^{Insights from Snapchat}

Snapchat has introduced significant updates to its advertising platform, enhancing both Direct Response (DR) and Brand Awareness tools. These updates focus on improving advertiser performance through advanced machine learning models, better signals, and more effective ad formats.

The Scoop:

• Lead Generation Improvements: Snapchat has integrated with Zapier and enhanced lead optimization, resulting in a 69% reduction in cost-per-lead and a 62% increase in lead form submissions.
  

• App Advertiser Advancements: Expanded bidding capabilities and value optimization options have shown promising results, with brands like Lancôme seeing a 38% increase in average purchase cart size and a 4.4x increase in ROAS.
  

• AR and Creative Tools: New AR ad products, such as First Lens Unlimited, have driven a 25%-45% increase in incremental impressions. The introduction of generative AI tools, including the GenAI Copy Generator, aims to streamline ad creation.
  

• Improved Attribution and Optimization: Snapchat’s updates include new attribution models and analytics integrations, allowing advertisers to connect their tools directly to Snapchat’s ad system, resulting in a 30% average increase in Meta-attributed conversions.

Snapchat’s ongoing investments in AI, machine learning, and ad platform enhancements offer advertisers more effective tools for reaching their audience and optimizing campaign performance. These updates are set to improve overall ad efficiency and provide a robust platform for advertisers to achieve their marketing goals.

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THREADS AND LINKEDIN

🤩 Key Updates from LinkedIn and Threads
^{Insights from Social Media Today}

Recent developments from LinkedIn and Threads signal important shifts in how users can leverage these platforms. LinkedIn is enhancing its content discovery with advanced semantic search capabilities, while Threads is rolling out new features like analytics, post drafts, and scheduling, aimed at improving content management.

In Short:

• LinkedIn’s Search Enhancements: LinkedIn has improved its search functionality by incorporating semantic matching, which goes beyond simple keyword recognition. This allows LinkedIn to understand the concepts behind search queries, providing more accurate results even for complex or vague searches.
  
  As a result, users may no longer need to rely heavily on hashtags, as LinkedIn’s algorithms now use a broader range of contextual cues to match content with search queries. This has led to a more than 10% increase in on-topic search results and longer engagement times on the platform, indicating that users are finding more relevant content.

• Threads’ New Tools: Threads now offers analytics, allowing users to monitor metrics such as view counts, interaction insights, and follower growth. This is particularly beneficial for marketers and creators looking to expand their reach on Threads. Additionally, Threads has launched post scheduling, enabling users to plan and schedule posts in advance directly within the app. The new post drafts feature also allows users to save multiple drafts, making it easier to manage and refine content over time. 

These updates from LinkedIn and Threads improve user experience and provide more sophisticated tools for content creation and discovery. 

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📺YouTube is expanding longer ad breaks on Connected TV (CTV) to offer uninterrupted content viewing following successful tests showing 79% of viewers prefer grouped ads. With this expansion, viewing sessions can last 50% longer before the next ad.

🤖Google is enhancing its AI search summaries with clickable links and a new right-side display for cited sources, aimed at increasing publisher traffic. Users can now simplify summaries using a new button.

That’s all for today! While we curate another Viral Scoop for Monday, let us know how you felt about today! And share this with someone who’d love it.🥰