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🍨 Meta Unveils Groundbreaking Llama 3 AI Models

April 19, 2024

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SNAPCHAT

💪 Snapchat Shows Strong ROAS Across Multiple Sectors with MMM
Insights from Snapchat

Snapchat has showcased impressive returns on ad spend (ROAS) across a variety of industries, according to a detailed Media Mix Modeling (MMM) analysis conducted with TransUnion. This study spanned over three years, involved 36 advertisers, and covered over $15 billion in marketing investments.

Image Credits: Snapchat

The Scoop:

  • The MMM analysis revealed that Snapchat ads yield higher marketing-driven sales than their budget across all categories. Notably, in the Telecom sector, the impact of Snapchat spending was 2.1 times greater than its proportional expenditure.

  • It consistently achieved the highest ROAS compared to other paid social channels across most sectors analyzed, establishing it as a top performer in advertising effectiveness.

  • TransUnion's data suggest that increasing Snapchat ad spending by 33% could lead to a 55% increase in incremental sales, indicating significant room for optimizing ad spend efficiency.

  • The study also highlighted that combining brand and direct response (DR) campaigns on Snapchat results in higher ROAS than running them independently.

The findings from this comprehensive MMM analysis reinforce Snapchat's strength as a highly effective advertising platform capable of delivering substantial investment returns. 

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LLAMA 3

✨ Meta Unveils Groundbreaking Llama 3 AI Models
Insights from Tech Crunch

Meta has introduced the Llama 3 series, including the Llama 3 8B and Llama 3 70B models, marking significant advancements in AI capabilities and setting new industry standards.

Image Credits: Meta

The Scoop:

  • Llama 3 models, with 8 billion and 70 billion parameters, are powered by cutting-edge 24,000 GPU clusters. These models represent a major enhancement over previous Llama 2 models, offering greater processing power and advanced AI capabilities.

  • The Llama 3 70B model competes strongly against top-tier models like Google's Gemini 1.5 Pro, excelling in AI benchmarks such as knowledge testing, skill acquisition, and text reasoning, and outperforming other models like Mistral’s 7B and Google’s Gemma 7B.

  • Trained on a diverse dataset of 15 trillion tokens, the Llama 3 models exhibit enhanced text understanding and generative abilities across various contexts.

  • Meta has improved its data-filtering processes to enhance training data quality, reducing biases and toxicity. Updated safety protocols, including Llama Guard and CybersecEval, aim to prevent misuse and promote responsible AI deployment.

  • Meta is developing more powerful models with over 400 billion parameters to support multilingual and multimodal functions, highlighting its commitment to continuous AI innovation.

The launch of Llama 3 by Meta is poised to transform multiple sectors with more complex and nuanced AI interactions. As these models increasingly integrate into various applications, the challenge is to balance cutting-edge technology use with ethical AI practices. 

META AI

🙌 Meta Expands AI Chatbot Across Social Platforms with Llama 3 Engine
Insights from Tech Crunch

Meta is enhancing its platforms by integrating a highly advanced AI chatbot powered by the new Llama 3 engine across Facebook, Instagram, WhatsApp, and Messenger.

Image Credits: Tech Crunch

The Scoop:

  • Meta's generative AI assistant is now embedded directly into the search bars of its major apps, providing users with sophisticated AI-driven conversational and search capabilities.

  • Built on the powerful Llama 3 engine, the AI chatbot can generate text, and create and animate visuals in real-time, significantly expanding the interactive possibilities within Meta's apps.

  • This new integration aims to surpass the previous limitations of Meta's earlier AI assistant, M bot, by leveraging more advanced technology for a smoother and more engaging user experience.

  • While the integration promises enhanced functionalities, it also brings challenges, such as the potential for diluting genuine social interactions and the risks of spreading misinformation.

By deploying its Llama 3-powered AI chatbot across all its main platforms, Meta is not only looking to improve user interaction through enhanced AI capabilities but also positioning itself at the forefront of AI innovation in social media.

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💪🏻 Brave introduces AI into its search engine, for real-time answer generation by utilizing large language models like Mixtral 8x7B and Mistral 7B with RAG, offering instant, relevant results

💰 Paid search advertising hit a record high of $88.8 billion in the U.S., in 2023  totaling $225 billion in digital ad revenue. paid search still remains pivotal for brands due to its efficacy holding 39.5% market share.


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