Snap Ads that Convert

⏰ Time it right: Max engagement times in 2024

May 29, 2024

Hey there Scooper 🍨

Ready for another day of staying ahead of the competition in the Virality race?

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SNAPCHAT ADS

📊 Snapchat Reveals New Insights on Ads 
Insights from Social Media Today

Snapchat’s latest study analyzes the effectiveness of branding and direct response (DR) campaigns in driving sales within the app.

The Scoop:

  • Study Overview: Conducted with TransUnion and Dentsu, the study examines data from 36 advertisers across various industries over three years.

  • Key Finding: Both branding and DR campaigns are effective in driving sales, with no tradeoff between the two. Each campaign type contributes more sales relative to its share of the budget.

  • Performance Insights: Brand campaigns, particularly in the Commerce category, achieve higher Return on Ad Spend (ROAS) compared to DR campaigns. This trend is consistent across all categories studied.

  • Combined Approach: Running both branding and DR campaigns concurrently delivers higher incremental ROAS than running each in isolation.

This study highlights that a balanced approach, combining branding and direct response strategies, can enhance ad campaign success on Snapchat. By increasing spend across both types of campaigns, advertisers can maximize their reach, resonance, and direct sales, driving greater overall campaign effectiveness

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SOCIAL POSTING

📅 Optimal Posting Times for Social Platforms in 2024
Insights from Sprout Social 

Understanding the best times to post on social media can help maximize engagement, though results may vary by brand and audience. Sprout Social’s latest report offers insights into current trends across major platforms.

The Scoop:

Facebook: Best times are weekdays between 9am and noon, with an additional surge between 5pm and 6pm. Sundays are the least effective days.

Instagram: Weekdays from 9am to 2pm see the most engagement, with Friday and weekends showing less activity.

LinkedIn: Company pages perform best on Tuesdays and Wednesdays from 10am to 12pm.

Pinterest: Optimal posting times are from Tuesday to Friday at 1am. This early hour might be influenced by user behavior and Pinterest’s algorithm.

TikTok: Weekdays from 2pm to 6pm are ideal, with additional peaks from 9am to 11am on Wednesday and Thursday.

X (formerly Twitter): Weekdays between 9am and 3pm show the highest engagement.

These insights, based on engagement data from Sprout Social’s 34,000+ customers, can serve as a starting point for your social media strategy. While individual results may vary, experimenting with these times could enhance your social media presence and engagement.

AI PREFERENCE

🌐 AI Companies Shift to Smaller, Efficient Models
Insights from Superhuman 

The Scoop:

Tech firms are promoting the adoption of smaller, energy-efficient AI models, which offer greater customization and affordability for businesses. According to a Financial Times analysis, Meta’s 8 billion parameter Llama 3 model is the most cost-effective, followed by GPT-3.5 Turbo and Gemini 1.5 Flash. Conversely, the standard versions of the latest models from OpenAI and Alphabet are the most expensive among top competitors.

QUICK SCOOP

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🛒 Launch Cart introduces LaunchAds.ai, a new AI-powered ad platform that supports campaigns on major social media sites automating ad creation, and optimizing performance through machine learning. 

🔤Alphabet could acquire HubSpot, valued at $30 billion enhancing Google's cloud services and CRM competitiveness and challenging Microsoft's dominance.


That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰