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AMAZON SHOPPING

🛒 Amazon Live Launches Shoppable Channel on Prime Video and Freevee
^{Insights from About Amazon}

Amazon Live introduces a Free Ad-Supported Streaming (FAST) Channel on Prime Video and Freevee, blending entertainment with instant shopping in an interactive viewing experience.

The Scoop:

• Interactive Shopping: The FAST Channel utilizes Amazon's "Shop the show" technology, enabling viewers to buy products directly from TV screens via mobile devices. This caters to the 75% of U.S. adults who use mobile devices while watching TV, offering a seamless shopping experience.
  

• Easy Access: The channel is accessible through the “Live TV” tab on Prime Video, Fire TV, or the Freevee app. The "Shop the Show" technology simplifies the shopping process, allowing viewers to add items to their cart without interrupting their viewing.
  

• Enhanced Content: Amazon Live is expanding its content with new original shows designed for TV, improving both entertainment and shopping experiences, making the platform more engaging and shoppable.

This transforms traditional TV viewing into a dynamic, interactive experience that integrates digital shopping with live streaming.

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YOUTUBE ADS

⚡️YouTube Expands Shorts with New Advertising Capabilities
^{Insights from Ad & Commerce Blog, Social Media Today} 

YouTube is enhancing its Shorts platform by introducing premium ad placements and expanding access on connected TVs, providing advertisers fresh avenues to engage audiences effectively.

The Scoop:

• YouTube Select Shorts: This new feature allows advertisers to place ads alongside top-performing Shorts content within specific categories such as Entertainment, Beauty, Fashion & Lifestyle, ensuring high visibility and engagement for brands.
  

• Audience Expansion: YouTube Shorts now reaches 2 billion logged-in users monthly, with a significant increase in viewership via connected TVs, highlighting its growing popularity.
  

• Creative Ad Strategies: As part of its "ABCDs of Effective Ads," YouTube has tailored guidance for creating impactful Shorts ads that are authentic, casual, and entertaining, designed to integrate smoothly with the Shorts content stream. To understand this better check out this guide. 

YouTube’s enhancements to Shorts, including its integration on connected TVs and new ad options, equip advertisers with powerful tools to capture audience attention and drive engagement. This expansion not only broadens the reach of Shorts but also opens up creative possibilities for advertisers to showcase their brands in dynamic new ways.

INTEGRATED AI

⭐️ Brave Search Integrates AI for Enhanced Query Responses
^{Insights from Tech Crunch} 

Brave has upgraded its search engine with AI technology, offering synthesized answers to user queries worldwide.

The Decode:

• AI-Powered Answers: Brave's "Answer with AI" feature provides neatly formatted responses to a wide range of queries, including historical facts and practical information, and also summarizes reviews and key details about businesses.
  
  

• Technological Advancements: Following an AI-powered summarization tool launched in March 2023, this feature further refines how Brave handles queries. It combines AI summarization with manual trigger options for users.
  
  

• Core Technology: Brave utilizes large language models like Mixtral 8x7B and Mistral 7B, enhanced with custom transformer models for better semantic matching and accuracy.
  
  

• Future Considerations: Recognizing potential challenges such as impacts on web traffic for publishers, Brave is committed to monitoring and addressing these issues as they arise.

By integrating AI, Brave enhances user experience with faster, more accurate responses and positions itself competitively among major and emerging search engines, while also navigating AI ethics in web publishing.

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🗒️TikTok introduces  "TikTok Notes," a photo-sharing app with cool neon-colored icons for users to post up to 34 images with a 4,000-character caption.

📃 LinkedIn tests "Premium Company Pages," for businesses at $99/month, with CTA buttons, visitor insights, client testimonials, AI-assisted post writing, auto-follow invites, and a premium badge to display that you are a LinkedIn Premium page.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰