The SEO Evolution

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GOOGLE’ SEO EVOLUTION

🔎 Google's SEO Evolution: Structured Data Revolution for Enhanced Visibility

Google is taking a significant step in SEO by supporting structured data markup for forums and profiles, reshaping the landscape for content creators and forums in search results.

1️⃣ Structured Data Enhancements:

• Google introduces structured data for discussion forums, elevating the visibility of firsthand content in search results.

• The introduction of the 'ProfilePage' markup aids in identifying and presenting key information about content creators, resulting in more enriched profiles.

2️⃣ DiscussionForumPosting Markup:

• The newly introduced 'DiscussionForumPosting' markup is designed for open-ended forums, assisting Google in better recognizing and showcasing online discussions.

• Google offers guidance on using 'DiscussionForumPosting' versus Q&A markup, accommodating diverse forum structures.

3️⃣ Search Console Support:

• Google rolls out a dedicated “Search Console report” to monitor the structured data implementation, providing insights into errors, warnings, and valid items.

• The Rich Results Test tool supports the testing and validation of profile pages and discussion forum markup.

4️⃣ Potential Implications:

• Improved Search Appearance:

Proper implementation of structured data enhances webpage visibility, potentially leading to increased click-through rates.

• More Visibility for Creators:

Individual content creators have an opportunity to stand out alongside large publishers, contributing to the democratization of content visibility.

• Audience Growth:

The new markup facilitates better identification of content creators, providing links to social profiles, and offering particular benefits to those reliant on brand visibility.

The Bottom Line:

Seize the structured data revolution introduced by Google for forums and profiles to enhance your content's visibility in search. Implementing this voluntary feature can not only improve search appearance but also democratize content visibility and contribute to audience growth.

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PINTREST

🚀 Pinterest's Direct Link Expansion: Boosting Lower-Funnel Success

Pinterest is taking a leap forward with its direct linking options, presenting brands with increased opportunities to drive focused and immediate traffic from Pins and Pin ads. This strategic move aims to simplify the customer journey and optimize lower-funnel goals at a reduced cost.

Here’s what you need to know: 

1️⃣ Simplified Customer Journey:

Direct links streamline the customer journey, condensing it to a single click. Users no longer need to go through a two-step process, resulting in a more cost-effective approach.

2️⃣ Expanded Direct Linking:

Pinterest broadens the scope of direct links, making them applicable to a variety of campaign types, including consideration and conversion campaigns, spanning both image and video formats.

3️⃣ Performance Insights:

Early users of direct links experienced impressive results, with an 88% surge in outbound click-through rates and a significant 39% reduction in the cost per outbound click for CPC objectives.

4️⃣ Success in Consideration Campaigns:

Brands adopting direct links in consideration campaigns witnessed a remarkable 96% surge in clicks to their site, coupled with an outstanding 38% decrease in the cost per outbound click.

The Bottom Line:

To maximize outcomes, capitalize on Pinterest's advanced direct linking features, particularly in consideration campaigns where they are automatically activated. In conversion and shopping campaigns, proactively enable direct links in Ads Manager for heightened engagement and cost-efficient results.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰