Search Smarter with Google AI

The Alarming Rise of Deepfakes and AI-Driven Fraud

May 15, 2024

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They beat OpenAI in this race :)

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GOOGLE AI

🔍 Google Unveils New AI-Powered Search Features
Insights from Search Engine Land

Google introduces new AI features to enhance Google Search and Search Labs, including AI Overviews for U.S. users this week.

The Scoop:

  • Adjustable AI Overviews: Users can simplify or detail AI Overviews with a click, refining search results without multiple queries. Available soon in Search Labs for U.S. English queries.

  • Multistep Reasoning & Planning: Google Search now handles complex questions and planning in one go using Gemini logic. Users can create plans, get detailed recommendations, and export results to Google Docs or Gmail. This feature will expand to parties, date nights, and workouts later this year in the U.S.

  • AI-Organized Results: AI will categorize search results into specific groups, providing diverse perspectives and content types. Initially available for dining and recipes, expanding to movies, music, books, hotels, shopping, and more.

  • Lens Video Search: Lens search with video allows users to record a video and ask questions in real time. This feature will be available soon for Search Labs users in English in the U.S.

Conclusion:

Google's new AI-driven features aim to make search more intuitive and efficient, helping users plan, research, and learn seamlessly. These advancements highlight Google's commitment to enhancing user experience through innovative AI applications.

TOGETHER WITH NIFT

Nift transforms customer acquisition for DTC brands like yours by substituting traditional paid social and search ads with AI-matched ‘thank you’ gifts on partner platforms like Tripadvisor

Here’s how it works:
1️⃣ A customer completes an action, such as leaving a review for one of Nift’s partners, like Tripadvisor
2️⃣ Tripadvisor thanks them with a personalized ‘gift’ to try your brand
3️⃣ The customer shops your brand, gets hooked, and becomes a loyal customer

What you'll get:
💪 CPAs that rival those of Meta & Google
🎯100% trackable customer acquisition
📈 First-party data collection, allowing you to grow your database with customer names, emails, and opt-in permission to retarget

Join alongside member brands like HelloFresh, Liquid I.V., Blenders Eyewear, Thrive Causemetics & many more!

GOOLE AND MICROSOFT ADS

👀 Advertising Innovations: Demand Gen Campaigns and Windows 11 Ads
Insights from Google and techradar

Recent developments enhanced ad format controls in Demand Gen campaigns and an increased presence of ads in the Windows 11 interface. These changes reflect evolving strategies to optimize user engagement and monetization.

The Scoop:

1️⃣Demand Gen Campaign Enhancements:

Demand Gen campaigns are designed for social advertisers seeking to deliver visually compelling, multi-format ads to users in a buying mindset. A notable update includes creative-level control for video assets, ensuring optimal delivery and improved storytelling.

Ad Formats:

  • In-stream: Ads play before, during, or after other videos, skippable after 5 seconds.

  • In-feed: Appears in YouTube (watch-next, home, search), Discover, and Gmail feeds.

  • Shorts: YouTube’s short-form video feed, skippable at any time.

Best Practices:

  • Format Requirements: Ensure assets meet format criteria.

  • Iterative Improvements: Use segment reporting by ad format to analyze performance and adapt creatives.

2️⃣ Windows 11 Advertising Expansion:

Microsoft is increasingly integrating ads into the Windows 11 interface, with the latest ads appearing on the Settings home page for Xbox Game Pass. This move is part of a broader strategy to monetize various parts of the OS.

Current Rollout:

  • Available in the latest Dev channel preview build (26120).

  • Targeted at users who opt for the latest updates and are signed into a Microsoft account.

  • Specifically shown to users who actively play games on their PC.

These updates aim to optimize creative delivery and monetize user engagement, reflecting broader trends. As these innovations roll out, they offer new opportunities and challenges for advertisers and users alike.

AI FRAUD

😨 The Alarming Rise of Deepfakes and AI-Driven Fraud
Insights from Statista

The Scoop:

Deepfakes, like images of Donald Trump with Black voters or Joe Biden urging people not to vote by phone, have surged online due to advanced AI models like Midjourney and ChatGPT. While creating deepfakes isn’t illegal, governments are tightening regulations to prevent harm. Besides generating explicit content featuring celebrities, deepfakes are used for identity fraud. Sumsub reports a sharp rise in such fraud cases globally, with a 4,500% increase in the Philippines alone.

As AI evolves, the risk of fraud expands, emphasizing the need for robust anti-fraud measures. At the 2023 World Economic Forum, 46% of cybersecurity leaders identified deepfakes as a major AI-related threat.

QUICK SCOOP

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👕 Consumers are opting for online shopping because of economic uncertainty and fluctuating inflation, according to Adobe. The report projects that mobile shopping will represent 52.5% of holiday shopping revenue this year.

🍷Innocent Drinks, a Coca-Cola-owned beverage brand, gathered over 25,000 consumer profiles from a recent digital OOH campaign using QR codes, surpassing expectations by 5,000%, according to Marketing Dive.


That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰