Save the Ad Budget Waste

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REDUCING COSTS

💸 Reducing Ad Budget Waste: The Hidden Cost of Close Variants
^{Insights from Search Engine Journal and Ad Pulse}

A study across millions of clicks revealed the true cost of leaving close variants unsupervised. Here’s the impact and how to manage them effectively.

The Scoop:

Understanding True Match vs. Close Variants:

• True Match: Exact, phrase, and broad match keywords align directly with user searches.
  

• Close Variant (CV): Fuzzy-matched terms that may be relevant but often lead to higher costs and lower conversions.

Performance Analysis:

CVs, on both Google and Microsoft Ads, show poorer performance than true matches. Google Ads had almost double the CPA for CVs, while Microsoft Ads maintained lower CPCs but still had lower conversion rates for CVs. Both platforms had roughly half the ROAS for CVs compared to true matches.

Managing CV Impact:

• Diagnose the Issue: Use tools or spreadsheets to analyze CV performance.
  

• Optimize Campaign Structures: Separate ad groups by match types for easier management.
  

• Regular Maintenance: Add effective CVs as keywords and poor CVs as negatives regularly.

Close variants consume over half of ad budgets while underperforming compared to true matches. Managing their impact is crucial for optimizing ROI and improving overall ad performance.

TOGETHER WITH SMART RECOGNITION

No Cookies? No Problem! Capture leads without opt-in forms!

Introducing Smart Recognition, the AI tool designed to identify and capture the email addresses of your anonymous website traffic.🎯

With 'Machine Fingerprinting' technology, Smart Recognition matches your unknown website traffic with associated email addresses from a 220+ million online shopper database.🌐

Some of the biggest brands are using this technology to

• Capture the email addresses of up to 40% of anonymous website Traffic. 

• Grow their Email list 10x faster. 

• Email irresistible offers to prospects browsing their site.

• Send more abandoned cart emails to people who don't complete checkout.

• Add those email addresses to Meta remarketing audiences.

No more missed opportunities! Say goodbye to opt-in forms and hello to increased lead generation and higher ROI.💰

Yes… it’s CAN SPAM Compliant. Try it today for Free.🔥

Don't let more potential customers slip away! 

AD INNOVATIONS

🚀 Ad Innovations Unveiled at Cannes Lions: Amazon and Yahoo Lead the Charge
^{Insights from Retail Dive and Media Post}

At Cannes Lions 2024, Amazon and Yahoo introduced groundbreaking ad solutions, enhancing targeting and creative capabilities to drive business performance and engagement.

The Scoop:

Amazon’s Cookieless Ad-Targeting Solution:

Amazon revealed Ad Relevance, an AI-driven tool that targets ads without cookies. Utilizing first-party data from browsing, purchasing, and streaming, Ad Relevance offers enhanced addressability and lower CPMs by 34%. Tested on Amazon’s Audiences and Performance+ offerings, it improved addressability on up to 65% of previously anonymous impressions and lowered costs-per-click by 8.8%.

Yahoo’s Dynamic Creative Platform:

Yahoo launched its first data-driven creative platform, Yahoo Creative, developed with Innervate. Integrated with Yahoo DSP and other ad platforms, it dynamically creates multiple ad versions, enhancing campaign execution. Early adopter Princess Cruises reported improved performance and brand awareness using this. AI supports the creative process, allowing for seamless adaptation and expansion of ad visuals, though human intervention remains crucial for complex imagery.

These ad solutions, unveiled at Cannes Lions, showcase the future of digital advertising with advanced targeting and creative tools designed to maximize engagement and efficiency.

SAFE SUPER INTELLIGENCE

🌟 OpenAI’s Ex-Chief Scientist Launches AI Safety Startup

Ilya Sutskever, former co-founder and chief scientist at OpenAI, has launched a new AI company, Safe Superintelligence Inc. (SSI), focusing on creating a safe and powerful AI system. Unlike OpenAI’s initial non-profit structure, SSI is designed as a for-profit entity to attract significant capital, with offices in Palo Alto and Tel Aviv.

The Scoop:

Safe Superintelligence Inc. (SSI):

Founders: Ilya Sutskever, Daniel Gross (former Apple AI lead), and Daniel Levy (ex-OpenAI engineer).

Mission: Prioritize AI safety and capabilities in tandem to avoid external pressures and management distractions.

Focus: Develop a safe superintelligent AI system, without diversifying into other products or partnerships.

Commitment to AI Safety:

Background: Sutskever and co-founder Jan Leike highlighted AI safety concerns during their time at OpenAI, predicting superintelligent AI within the decade.

Approach: SSI aims to advance AI capabilities while ensuring safety measures are ahead, shielding from short-term commercial pressures.

SSI, led by Ilya Sutskever, is dedicated to developing safe superintelligent AI, focusing on safety without commercial pressures, and poised to make significant strides in the AI industry. The company is actively recruiting technical talent to further its mission.

QUICK SCOOP

👬🏻 How do Industry experts find influencers to partner with? How do they write outreach emails? How do they manage their long-term partnerships? Subscribe to Return on Influence a free newsletter by Eleni Zoe from team Modash and discover what influencer marketers do behind the scenes to run profitable campaigns. Subscribe now with one click!

🕸️ How you can capture the email addresses of up to 40% of anonymous website Traffic and grow your Email list 10x faster? With 'Machine Fingerprinting' technology, Smart Recognition matches your unknown website traffic with associated email addresses from a 220+ million online shopper database. Try Smart Recognition for free today!

ℹ️ Gen Z is shifting from traditional search engines to social media for product research. They find search engines unreliable, with 61% citing issues with information accuracy, 44% struggling to find relevant results, and 41% needing to consult multiple sources. 

📷 Snap introduces generative AI elements in Lens Studio 5.0, enabling real-time AR creation with simplified prompts. Users can now create interactive AR experiences by describing scenes.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰