Run Google ads on Disney?

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CTV ADS

🚀 Google and Disney Unite to Transform CTV Advertising 

Google's Display & Video 360 embarks on a transformative journey with Disney's Real-time Ad Exchange (DRAX), aiming to redefine CTV advertising. This strategic partnership promises advertisers unprecedented access to Disney's coveted content, enabling them to captivate audiences with unmatched precision and effectiveness.

Rooted in a longstanding collaboration focused on pioneering privacy-first advertising solutions, this integration makes Disney+ inventory universally accessible to Display & Video 360 advertisers, while also broadening the use of Google's audience segments across Disney’s diverse portfolio.

Scheduled for launch in April, this collaboration designates Display & Video 360 as one of the first DSPs to synergize with DRAX. 

Benefits Unleashed for Advertisers:

🌟 Expansive Reach and Enhanced ROI: This integration allows advertisers to synergize Disney's top-tier inventory with other platforms within Display & Video 360, maximizing reach and resonance across Hulu, Disney+, and beyond.

🎯 Precision Audience Targeting: Leveraging Disney's rich insights and first-party data, advertisers can now fine-tune their campaigns, engaging desired audiences with unparalleled accuracy through Publisher Advertiser Identity Reconciliation (PAIR) using Disney’s Audience Graph.

⚙️ Efficient Campaign Management: The DRAX integration streamlines the ad buying process, enabling swift deal finalization and utilizing Disney's segmentation for effortless CTV inventory access.

As the Google-Disney alliance strengthens, advertisers gain access to an enriched platform, brimming with opportunities to elevate brand visibility and deepen audience connections. Advertisers keen on leveraging this integration are encouraged to engage with their Display & Video 360 account teams.

This partnership between Google and Disney marks a milestone in advertising, offering a harmonized platform set to elevate the CTV advertising paradigm to unprecedented levels.

TOGETHER WITH COJOINTLY

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IMMERSIVE ADS

🌟 Brand Adoption of Apple Vision Pro Amidst Consumer Reserve

The introduction of the Apple Vision Pro mixed-reality headset has caught the attention of brands like Don Julio tequila and E.l.f. Cosmetics, despite its high price of $3,499 and varied consumer reactions. A handful of forward-thinking brands are diving into its immersive capabilities, aiming to strengthen their engagement with the online audience.

While the market shows mixed feelings, the Vision Pro's innovative features have quickly become a magnet for marketing endeavors. Before its release, Snickers utilized the device for a Super Bowl campaign, showcasing early brand confidence in its impact. Additionally, companies such as J. Crew and Lowe’s were among the first mentioned by Apple for experimenting with the headset, which launched with an impressive roster of over 600 apps.

The long-term influence of Apple's venture into mixed reality is yet to be determined, especially in a domain that has proven challenging for tech behemoths. As the market continues to develop, the significant role of the Apple Vision Pro in shaping future digital marketing strategies will become increasingly clear.

QUICK SCOOP

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🌐Instagram and TikTok have surpassed Google, with 67% and 62% preference among Gen Z for local business searches. This highlights the shift towards social media for discovery, challenging Google's dominance despite its efforts to adapt through Gemini AI in Google Ads.

🔍YouTube's upcoming update lets creators analyze viewer retention by subscriber status and traffic source, part of enhancements including improved earnings and product tagging. This, along with planned thumbnail A/B testing, aims to optimize content strategy and engagement insights.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰