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- Reddit’s New Ad Toys
Reddit’s New Ad Toys
PLUS: 🍨 Pinterest Pioneers Non-Engagement Algorithm Signals
Hey there Scooper 🍨
Fridays are truly the best!!
Ready for another day of staying ahead of the competition in the Virality race?
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REDDIT ADS
🚀 Reddit Enhances Ad Tools with AI and New Features
Insights from Social Media Today
Reddit is rolling out significant upgrades to its ad tools, incorporating AI-driven headline generation, custom asset cropping, and enhanced bid management features to make advertising on the platform more efficient and effective.
The Scoop:
🪄 AI-Generated Headlines: With "Smart Headlines," Reddit leverages AI to craft compelling ad headlines directly from a website URL, ensuring they resonate with Reddit's distinctive community.
🧐 Precision Asset Cropping: The new Creative Asset Cropper tool allows for exact image adjustments, ensuring ads fit Reddit’s unique format requirements seamlessly.
💪 Advanced Bid Management: Reddit enhances its advertising efficiency with several bidding strategy improvements:
Lowest Cost Automated Bidding: Expanding this strategy across more campaign types allows advertisers to maximize performance while adhering to budget constraints.
Enhanced Daily Budget Allocation: This upgraded feature enhances campaign efficiency by optimizing ad placements automatically.
Bulk Edit and Duplication: Simplifying ad adjustments and strategic shifts, these refinements make managing ads on Reddit easier and more flexible.
Reddit's latest updates aim to not only draw in more advertisers by easing the ad creation process but also to boost campaign success with AI enhancements and custom-tailored functionalities.
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🧐 Pinterest Pioneers Non-Engagement Algorithm Signals
Insights from Search Engine Land
Pinterest steps ahead with an innovative approach to algorithm optimization, focusing on non-engagement signals to improve user experience. This strategy is aimed at nurturing positive engagement beyond just clicks and likes.
The Scoop:
Through a collaboration with UC Berkeley, the Integrity Institute, and data from their in-app user surveys, Pinterest has developed the "Field Guide to Non-Engagement Signals." This groundbreaking guide aims to refine algorithms to prioritize valuable user experiences over straightforward interactions. Here’s how Pinterest is applying this approach:
Tuning for Well-Being: By focusing on content that positively impacts user well-being, Pinterest uses specific factors related to well-being in its algorithm adjustments, moving away from broad, less effective metrics.
Generative AI for Content Quality: Pinterest employs generative AI to scale content quality assessments cost-effectively. This method helps identify low-quality, yet engaging content, ensuring that AI efficiencies are balanced with human judgment to maintain alignment with core values.
Enhancing User Retention: Recognizing retention as a crucial metric, Pinterest has found that integrating non-engagement signals, such as quality metrics and user survey responses, into content ranking can further bolster long-term platform engagement.
Pinterest’s initiative to incorporate non-engagement signals represents a forward-thinking method to enrich the platform’s user experience, setting a new standard for algorithm design in social media.
GROK 1.5
🚀 Launching Grok-1.5: Revolutionizing AI with Superior Reasoning and Context
Insights from X.ai
The xAI team proudly introduces Grok-1.5, marking a significant advancement in AI capabilities, soon to be accessible on the 𝕏 platform. Here's a glance at its breakthroughs:
The Scoop:
Advanced Reasoning: Grok-1.5 redefines excellence in AI, achieving top scores in coding, math, and problem-solving benchmarks, illustrating its superior reasoning capabilities.
Expanded Context Understanding: With a context window expanded to 128K tokens, Grok-1.5 can digest and analyze extensive documents, significantly boosting its memory capacity and enhancing the complexity of queries it can address.
State-of-the-Art Infrastructure: Grok-1.5 leverages a bespoke distributed training framework, ensuring robustness and operational efficiency. This infrastructure promises high reliability and reduces downtime during training.
Looking Forward: The initial release to early testers is just the beginning. Grok-1.5 is set for continuous improvement, with upcoming features aimed at broadening its functionality and performance.
Grok-1.5 embodies xAI's commitment to advancing AI technology, promising unprecedented achievements in AI reasoning and understanding.
That’s all for today! While we curate another Viral Scoop for Monday, let us know how you felt about today! And share this with someone who’d love it.🥰