Prime now on Shopify!

Hey there Scooper🍨

Some crazy stuff happened this weekend :)

Ready for another day of staying ahead of the competition in the Virality race?

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PRIME ON SHOPIFY

💪 PrimeSync: Amazon Boosts E-Commerce, GroupM Partners for Privacy

In a synchronized move, Amazon introduced the Buy with Prime app for Shopify, granting universal access to merchants. Concurrently, GroupM teams up with Google for a proactive "post-cookie readiness program" in anticipation of third-party cookie changes.

👉 Amazon's Shopify App & Buy with Prime:

→ The Buy with Prime app is now universally accessible for Shopify merchants, expanding beyond its previous invite-only status.

→ Merchants gain access to Amazon's fulfillment network, offering Prime members a seamless cross-platform shopping experience with end-to-end functionality managed by Amazon.

→ The Shopify app simplifies catalog addition, promotions, and syncing the Buy with Prime badge, enabling merchants to enhance sales through Amazon.

🤝 GroupM & Google's Privacy Sandbox Partnership:

→ GroupM engages in a "learning program" with Google, testing Privacy Sandbox APIs as part of the shift away from third-party cookies.

→ Advertisers can confidentially share test outcomes and receive direct feedback and resources from Google, marking a pioneering partnership.

This collaboration underscores the proactive adaptation to the changing digital advertising landscape. Leverage Buy with Prime for enriched e-commerce capabilities while actively testing and adapting to evolving privacy measures through Google's Privacy Sandbox.

MEDIA BUYER INDEX

🎁 Unlocking Holiday Success: Trends and Challenges

As the festive season draws near, the November Media Buyer Index sheds light on essential considerations. With increasing CPMs and CPCs, a well-crafted strategy for Black Friday Cyber Monday (BFCM) becomes paramount. While there's a slight improvement in conversion rates, persistent challenges, especially for Meta, warrant attention with fluctuating CAC and ROAS.

Here’s what NorthBeam recommends:

1️⃣ Strategic Preparation:

As CPMs and CPCs surge, finalize robust BFCM strategies for optimal outcomes.

2️⃣ Conversion Dynamics:

Despite enhancements, prioritize strengthening brand visibility amidst growing demand. Address the pre-holiday dilemma by intensifying efforts to secure a prominent position in consumers' minds before the holiday rush.

3️⃣ Meta's Landscape:

Anticipate CAC and ROAS fluctuations on Meta; approach the impending peak with caution.

The Bottom Line:

In a competitive landscape, brands must strategize effectively, address conversion challenges, and exercise caution on Meta. Flexibility and consumer-centric approaches are pivotal for a triumphant holiday season.

QUICK SCOOPS

📦Did you know? 80% of Americans find it appealing to receive assistance from an online retailer in finding and selecting the right product for their needs. Gain invaluable insights into the mindset of online shoppers and understand their behavior patterns in this exclusive guide by preezie.

🤑 TikTok unveils new Engaged View-Through Attribution (EVTA) that effectively tracks conversions from ads viewed for six seconds or more, without a click, offering a holistic understanding of TikTok's business impact.

🪄 Meta's "Emu" AI projects introduce "Emu Video" for creating high-quality, four-second videos from text prompts, and "Emu Edit" for precise, conversational image edits.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰