Podcasts engage the highest

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This is a majority of Americans?

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AUDIO REACH

🎙️ Podcast and Online Audio Reach New Peaks According to Infinite Dial®
^{Insights from Podnews}

The Infinite Dial® by Edison Research marks a significant milestone in U.S. media consumption, showcasing a robust increase in podcast and online audio engagement.

The Scoop:

• Podcast Popularity Surges: The U.S. has seen a remarkable increase in podcast listenership, with 47% of the population aged 12+ tuning into podcasts monthly, marking a 12% jump from the previous year. The trend continues with a 10% rise in weekly listenership.

• Women Lead in Podcast Growth: A significant driver of this growth is the increased engagement from female listeners, with monthly podcast consumption among women aged 12+ rising by 15%.

• Online Audio Hits New Heights: Online audio listening also reports record-breaking numbers, with 76% of Americans aged 12+ listening in the last month, translating to about 218 million individuals.

• Car Audio Preferences: Despite digital trends, traditional AM/FM radio alongside online audio remains a staple in automotive listening habits.
  

The data from The Infinite Dial® highlights shifting consumer behaviors towards digital audio platforms, offering valuable insights for marketers aiming to effectively capture their audience's attention through audio channels.

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MICROSOFT ADS

🚀 Microsoft Boosts Automated Bidding Options for Broader Campaigns
^{Insights from Search Engine Land}

Microsoft Advertising is enhancing its automated bidding options, extending the Maximum Conversion Value bid strategy to all shopping and search campaigns. This expansion allows advertisers to optimize ad spend more effectively by adjusting bids in real time for the best conversion value.

The Scoop:

• Broadened Strategy Reach: Initially limited to smart shopping campaigns, this feature now supports a wider array of campaigns, providing greater flexibility and real-time bid adjustments for improved conversion values.

• Integration of Target ROAS: Advertisers can now tailor their bidding strategy with a Target Return on Ad Spend (ROAS), aligning closer with their ROI goals.

• Simplification of Campaign Management: By leveraging automated bidding strategies, advertisers can streamline campaign oversight, enhancing performance with fewer manual interventions.

• Importance of Conversion Tracking: Effective use of these bid strategies necessitates robust conversion tracking, made possible through Microsoft's Universal Event Tracking (UET) or offline conversions.

• Upcoming Conversion Tracking Improvements: Microsoft plans to automatically enable Microsoft Click ID (MSCLKID) for eligible advertisers, ensuring comprehensive conversion tracking in the face of cookie limitations.

• Expanded Language Support: To reach a wider audience, Microsoft has added support for Thai, Malay, Indonesian, Filipino, and Hindi, allowing for more localized campaign efforts.

• AI-Driven Enhancements: New features include AI-powered smart image cropping for Audience ads and image extensions, aimed at streamlining ad creation by focusing images more effectively.
  

With these advancements, Microsoft Advertising is providing advertisers with more robust tools for maximizing conversion values and efficiently targeting a global audience, setting a higher standard for digital advertising efficiency and effectiveness.

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🛍️ Adobe's survey indicates 58% of shoppers and 66% of marketers favor generative AI for enhanced shopping and personalization. With AI expected to grow in marketing and customer service, the National Retail Federation has set ethical AI guidelines.

🚚Walmart's AI route optimization software, aimed at reducing transportation costs and emissions, is now for sale. This diversification signals Walmart's expansion beyond retail into SaaS, competing with firms like Route4Me and LogiNext.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰