Pinterest Your New Sales Engine

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PINTEREST ADS

📌 Pinterest’s Attention Advantage: Maximizing Passive and Active Engagement
^{Insights from Pinterest} 

Pinterest’s recent study underscores the importance of leveraging both “passive” and “active” attention in advertisements to enhance brand engagement and drive consumer action.

The Scoop:

Understanding Passive vs. Active Attention:

• Active Attention: Engages users with captivating content that sparks awareness and teaches something new.
  

• Passive Attention: Subtle, continuous reminders that reinforce brand recognition and keep the brand top of mind.

Pinterest’s approach combines these strategies to expand brand awareness effectively.

Study Insights:

Pinterest partnered with Amplified Intelligence to study consumer attention patterns. Using eye tracking and device usage metrics, the research revealed that Pinterest excels at driving attention, outperforming other platforms by 170%.

Why Pinterest Excels:

User Enjoyment: Pinterest’s content is designed to be enjoyable, inspiring users to act on their ideas.

Engagement: Users scroll 1.5 times more slowly past ads on Pinterest, enhancing passive attention.

Key Recommendations for Marketers:

• Contextual Placement: Ads in relevant contexts, such as fashion ads among fashion content, boost active attention. Pinterest’s platform naturally supports this through interest and keyword targeting.

• Emotional Appeal: Ads that evoke strong emotional responses, particularly happiness and surprise, drive more attention. Ads with high levels of these emotions achieve more attentive seconds.

Acting on Insights:

Advertisers who utilize attention amplifiers on Pinterest nearly triple the attention their ads receive compared to those who don’t. Implementing contextual and emotionally engaging ads can significantly enhance brand response.

Pinterest’s unique ability to combine passive and active attention strategies makes it a powerful platform for marketers. By understanding and leveraging these insights, brands can achieve stronger audience engagement and more effective marketing outcomes.

TOGETHER WITH STORI

We created STORI because we needed it

Yes, you’ve read it right. As a growing startup we were facing a problem - need for consistent content marketing and social media presence. But we were lacking marketing people who could help us not only shape our brand, but turn it into a platform and communicate it consistently. Then we thought - what if AI could help us? We started working and the rest is STORI. It helps us create, edit, publish and schedule content for months within minutes.

See how it can help you.

LINKEDIN ADS

📈 LinkedIn Expands B2B Offerings with Video Ads and AI Tools
^{Insights from Social Media Today}

LinkedIn is enhancing B2B marketing with new features focused on relationship-building and driving revenue.

New Offerings:

The Wire Program:

• Video Ads: “The Wire” allows brands to run in-stream video ads alongside trusted publishers like Barron’s, Bloomberg, and Business Insider. With U.S. viewers now spending 55 minutes more daily on digital video than traditional TV, this placement effectively reaches buyers and supports memory recall for purchasing decisions.
  

• Engagement: Video uploads on LinkedIn have increased by 45% year-over-year, making this new ad placement particularly effective.

Enhanced AI Capabilities:

• Accelerate Campaigns: LinkedIn’s Accelerate tool now includes Microsoft Designer, enabling marketers to draft engaging creatives with generative AI. This helps customize creatives to fit brand needs, offering multiple options for imagery and text overlays.
  

• Targeting and Assistance: Accelerate supports refined targeting by excluding companies and third-party lists. The AI marketing assistant provides recommendations and optimizes campaign performance.
  

• Global Rollout: Accelerate, including AI-drafted copy, will be available globally, offering advertisers tools to create efficient campaigns.

Building Brand Awareness:

• Digital Video Ads: The Wire Program lets B2B marketers run in-stream video ads on LinkedIn, ensuring ads run ahead of publisher content on a brand-safe platform.
  

• Publisher Partnerships: The program partners with high-profile publishers, aligning brand messages with resonant content.

AI-Driven Campaign Efficiencies:

• Creative Assistance: Microsoft Designer helps create tailored ad creatives. Marketers can describe their vision or upload images, and Designer offers multiple design options.
  

• Data Integration: Accelerate integrates customer data with LinkedIn’s platform data, enhancing targeting.
  

• Conversational AI: The AI marketing assistant improves ad campaigns by answering questions and providing insights.

AI BEYOND TECH

📊 AI Mentions Increase Across Various Industries
^{Insights from Superhuman}

By the end of 2023, 19% of energy companies mentioned AI in investor calls, rising to two-thirds in the next quarter. This trend extends to industrials, communication services, and real estate. However, healthcare and utilities mentioned AI less frequently last quarter. Analysts believe the Computex event, showcasing more powerful and affordable AI chips, could encourage broader AI adoption across sectors.

QUICK SCOOP

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🔴Reddit announces its first Ads API partnership with customer experience platform Sprinklr enabling Sprinklr users to access Reddit’s ad solutions and Data API, providing tools to analyze public conversations and optimize ad strategies. 

📈A recent survey reveals that 54% of Americans are looking through more search results compared to five years ago, with 51% spending more time searching for services online.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰