Pincredible AI Boost for Brands

📊 AI Analysis Reveals Top Trends in YouTube Ads

June 14, 2024

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PINTEREST

🚀 Pinterest Unveils New AI Tools and Brand Safety Updates
Insights from Pinterest 

Pinterest has introduced innovative AI tools and brand safety measures to enhance creativity, campaign performance, and advertiser confidence.

The Scoop:

  • Pinterest Ad Labs: This program lets select brands test new creative tools, including personalized background generation that enriches Product Pins and interactive shopping collages. Early tests with brands like Nike and Wayfair show a 28% improvement in CPC and 5.4x higher engagement.

  • Pinterest Performance+: In closed beta, this AI suite optimizes goal-based campaigns. Early results show a 10%+ improvement in CPA for Conversion and Catalog sales campaigns, reducing campaign setup time by 50%.

  • Brand Safety: Partnering with Integral Ad Science (IAS) and DoubleVerify (DV), Pinterest ensures brand safety with AI-driven content classification. Initial tests show over 99% of measured ad impressions are brand-safe, boosting advertiser confidence.

Pinterest’s latest AI tools and brand safety updates aim to enhance advertiser success and user experience, ensuring a safer, more engaging platform

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GOOGLE ADS

📊 AI Analysis Reveals Top Trends in YouTube Ads
Insights from Google

Google AI analyzed over 8,000 top-performing YouTube ads to uncover trends, best practices, and unique elements driving viewer engagement across different markets.

The Scoop:

  • Enhanced Representation in Ads: Brands are increasing representation and accessibility. Examples include Apple’s ad featuring a father in a wheelchair using voice features and Google Pixel’s ad showing AI technology for the visually impaired.

  • Celebrating Individuality: Ads highlight self-expression and unique styles. Tissot’s “Off the Cuff” with Gen Z characters and Audi’s “Living Progress” campaign with singer Jorja Smith exemplifies this trend.

  • Community and Connection: Brands are emphasizing community bonds. BMW’s emotional ad about a father and son and Nintendo Switch’s campaign showcasing family gaming moments highlight this focus.

  • Magic and Fantasy: Ads incorporate fantasy elements to captivate viewers. Yugiohtaeshows’ travel ad with dreamlike scenes and Pedigree’s campaign imagining a dog’s past life are prime examples.

The AI analysis shows YouTube ads are evolving, with trends in representation, personal stories, community connection, and fantasy. These insights, combined with traditional successful practices, continue to drive engagement and trust on the platform.

CHATGPT

📊 How Widely Used Is ChatGPT?

Generative AI, led by companies like Microsoft, Alphabet, Meta, and particularly OpenAI, has drawn significant attention and billions in investments over the past two years. However, a YouGov survey for the Reuters Institute for the Study of Journalism in early 2024 reveals limited actual usage. 

Among the youngest age group (18-24), only 9% use ChatGPT daily, 18% weekly, 12% monthly, and 17% have used it once or twice, while 44% have never used it. This usage gap widens with age, as 84% of those over 55 have never used it, and heavy usage drops from 19% in the 25-34 age group to 9% in the 45-54 bracket. 

QUICK SCOOP

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💍X launched an advanced analytics feature exclusively for X Premium subscribers, offering detailed insights into performance metrics like total impressions, engagement rate, profile visits, and more.

🏢 LinkedIn launches Premium Company Pages to attract more SMBs by enhancing their business profiles including features like custom CTA buttons, auto-invites, visitor insights, testimonial displays, and AI writing tools.


That’s all for today! While we curate another Viral Scoop for Monday, let us know how you felt about today! And share this with someone who’d love it.🥰