New AdTech Ft. Netflix & Amazon

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🎥 Netflix and Amazon Unveil New Ad Tech Features
^{Insights from Marketing Dive}

Netflix and Amazon have both introduced significant updates to their ad-supported streaming services, enhancing their advertising capabilities and user engagement.

The Scoop:

Netflix's New Ad Tech and Partnerships

• Netflix’s ad-supported tier now boasts 40 million global monthly active users, up from 5 million a year ago.
  

• New partners include Affinity Solutions, iSpotTV, Kantar, Lucid, NCSolutions, and TVision, joining existing ones like Nielsen and EDO.
  

• The Trade Desk, Google’s Display & Video 360, and Magnite will join Microsoft as Netflix’s main programmatic partners this summer.
  

• Netflix plans to launch an in-house ad tech platform to provide new ways for advertisers to buy ads, leverage insights, and measure impact.

Amazon’s Upfront Debut and Ad Tech Features

• Prime Video now has an average monthly ad-supported reach of 200 million global users, with 115 million in the U.S.
  

• Amazon leverages its first-party signal and measurement capabilities to offer full-funnel advertising solutions.
  

• Ads added to Prime Video in January, connecting the dots across Amazon’s ecosystem for a comprehensive advertising strategy.

Both Netflix and Amazon are significantly advancing their ad tech capabilities, providing advertisers with powerful new tools to reach and engage their audiences.

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AUDIENCE RESEARCH

🌐 How to Sell to Millennials in 2024: A Data-Driven Guide
^{Insights from Stacked Marketer}

Millennials, known for their financial caution and social consciousness, present unique challenges for marketers. Understanding their preferences and behaviors is crucial for effective engagement.

The Scoop:

Smartphone Dominance: Almost all millennials own smartphones and prefer online shopping. Ensuring that ads and online stores are optimized for mobile is essential to reach them effectively.

Multi-Platform Presence: Millennials use multiple platforms, favoring Instagram and YouTube over Facebook and TikTok. They discover products through social media, search engines, and digital channels like podcasts and streaming services. A broad presence across these platforms is key.

Embrace AI: Half of millennials use AI tools daily, including for product search and discovery. They are open to AI recommendations, making AI-powered search experiences valuable.

Affordability is Key: Millennials prioritize affordability, especially for non-essential items. While cautious spenders, they are willing to invest in products that benefit their well-being or make great gifts. Highlight these aspects in your products to appeal to their spending habits.

Values and Engagement: Millennials value brands that listen to them, tackle societal and environmental issues, and improve their lives. Tailor campaigns to emphasize these values. 

By blending affordability with sustainability and authenticity with innovation, brands can effectively reach and engage millennials in 2024. 

CHATGPT

🔍 Enhancements to Data Analysis in ChatGPT
^{Insights from OpenAI} 

Today, we’re introducing improvements to data analysis in ChatGPT, including direct uploads from Google Drive and Microsoft OneDrive, an interactive table view, and customizable charts for presentations.

The Scoop:

Direct File Uploads: Users can now add files directly from Google Drive or Microsoft OneDrive, allowing ChatGPT to quickly process Google Sheets, Docs, Slides, and Microsoft Excel, Word, and PowerPoint files. This eliminates the need to download files to your desktop before uploading them to ChatGPT.

Interactive Table View: When you upload a dataset, ChatGPT creates an interactive table that can be expanded to full-screen. Users can follow along as the table updates, click on specific areas to ask follow-up questions, and use suggested prompts for deeper analysis. For instance, you can combine spreadsheets of monthly expenses and create a pivot table categorized by expense type.

Customizable Charts: Users can now interact with and customize bar, line, pie, and scatter plot charts. You can hover over chart elements, ask additional questions, select colors, and download the charts for use in presentations or documents. For example, you can select a Google Sheet with your company's latest user data and ask ChatGPT to create a chart showing retention rates by cohort.

These enhancements streamline the data analysis process, making it easier for both beginners and experts to perform in-depth analyses. 

QUICK SCOOP

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📷Google introduces GoogleOther-Image and GoogleOther-Video, to optimize fetching image and video data 

☝🏻Temu saw a significant increase in April, climbing to the 7th spot with a 10% rise in downloads.

That’s all for today! While we curate another Viral Scoop on Monday, let us know how you felt about today! And share this with someone who’d love it.🥰

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Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

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QUICK SCOOP

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰