MS and Google Levelling Up!

Hey there Scooper🍨

Does this look familiar??

Yep, that’s Raimondo in a Huawei Ad!

Read on to know more!

Ready for another day of staying ahead of the competition in the Virality race?

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Join the Top Players in Holiday Marketing: A fireside chat with experts from Duckfeet USA and Onewheel.

For marketers, navigating the holiday shopping season is a lot like playing a video game: Set your strategy and overcome obstacles on your way to a successful finish.

With the right planning, skills, and some help from experts, you can beat the game — which means more revenue and a stronger business foundation for the coming year.

Tune in for expert advice on Thursday, September 21 as Justin Brady and Frank Hwang of Duckfeet USA and Eric del Valle of Onewheel come together to share their best tips and tricks for seasonal marketing to help you level up your strategy this year.

Register now and Level up your Holiday Shopping Marketing Tactics!

📈 Microsoft's Advanced Ad Bidding: Simplified Budgets, Superior Outcomes!

Microsoft is taking a leap forward with two automated bidding approaches set to roll out in October 2023. These strategies aim to enhance your budgeting process for optimized results.

Here's your concise breakdown:

1️⃣ Seamless Campaign Management:

Microsoft's AI-driven bidding strategies, "Maximize conversion" and "Target CPA," eliminate the complexities of managing campaigns. Achieve your conversion objectives effortlessly while adhering to your budget.

2️⃣ Global Expansion:

Microsoft's entry into 58 new markets underscores its commitment to serving advertisers worldwide. This means your advertisements can now engage potential customers in 187 countries, providing extensive exposure.

3️⃣ Efficient Time Utilization:

Bid farewell to manual campaign tweaks! AI-driven automated bidding takes charge, streamlining your campaigns for superior performance.

4️⃣ Balanced Autonomy:

While embracing automation, you maintain control over your budget and success metrics. Microsoft strikes the perfect harmony between automation and your command.

In a nutshell:

With these AI-optimized bidding strategies and expanded global reach, you can effortlessly elevate your conversions while reaching a broader audience. Harness the potential of AI to refine your ad campaigns for outstanding outcomes.

🚀AdSense Level-Up: Google's New Tools for Site Sorcery!

Google is introducing fresh tools for AdSense, designed to revolutionize your site management experience.

Here's what you need to know:

✅ Instant Site Ownership Verification:

No more waiting for manual reviews. Google now provides real-time verification, enabling you to set up ads swiftly for your new site.

🏷️ Meta Tag Verification:

Confirming site ownership is now possible using a meta tag, a sleek alternative to displaying ads on your homepage. Just insert the code between your HTML tags.

🔍 Improved Ads.txt Tracking: 

Google's interface now displays the most recent crawl date and time for your site's ads.txt file. Plus, you can manually request re-crawls with a simple click.

Adding a new site to AdSense has never been simpler:

→ Log in to your AdSense account.

→ Visit 'Sites.'

→ Click on '+New site.'

→ Enter your site's URL.

P.S. If your site is hosted on a partner site, follow their process.

The Bottom Line:

These updates streamline site management and offer enhanced control over your AdSense account. They're already rolling out to all users, so dive in and optimize your site management today. Just log in and head to the Sites page to get started.

📱Raimondo featured in a Huawei Ad?

😁Google Ads apologizes after the platform started automatically migrating configurations from Universal Analytics to GA4.

💰X is bringing new lowered-priced Premium tiers to boost take-up.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰