MS Ads Expanded!

Hey there Scooper 🍨

Seems exciting :)

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MICROSOFT

⚡ Microsoft Advertising Elevates Collaborations & Expands Touchpoints

Microsoft Advertising unveils strategic partnerships and additional touchpoints, strategically timed for holiday outreach, broadening audience engagement.

Here's a concise breakdown:

1️⃣ Global Partnerships:

Microsoft Advertising collaborates with Baidu Global, a leading AI company. Optimize settings to extend reach across the Microsoft Advertising network. Utilize Microsoft Advertising Editor for efficient predictive targeting across ad groups, simplifying Audience ad campaigns.

2️⃣ Amplified Advertising Reach:

Microsoft Store Ads globally boost app and game downloads, offering enhanced geographic targeting options for advertisers. Google Import now seamlessly imports discovery and demand gen campaigns from Google Ads, providing increased flexibility.

3️⃣ Bing Chat Evolution:

Bing Chat transforms into Copilot, presenting a dedicated chat experience at https://copilot.microsoft.com. Users choose between a dedicated chat interface and Bing.com for a unified search and chat experience.

4️⃣ Comprehensive Campaign Impact:

Video and CTV ad campaigns span 32 global markets, delivering impactful advertising in Americas, EMEA, and APAC.

For valuable insights into maximizing Video and CTV campaigns, join the webinar on December 7. RSVP here for an enriched understanding.

TOGETHER WITH INFLURR

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Influur's community enables brands to find engaged and reliable influencers to collaborate with.

At the same time, Influur's technology helps you choose, hire, manage, and pay the right influencer with just a couple of clicks.

You have a campaign to run. They have the influencer community to do so.

Book a demo with Influur and get access to more than $15K influencers now!

TRACKING TRANSPARENCY SHIFT

💪 Google Enhances Video Presence in Search: Crucial Insights for Marketers

Google initiates substantial changes in video requirements, underscoring the necessity for videos to be the primary content for visibility in search results and Google's "Video mode." This transformation targets an improved user experience, aligning video outcomes with user expectations.

Here are the key inferences: 

1️⃣ Centralized Video Content Requirement:

Google dictates that videos must be the core focus of a page to secure visibility in search results and Google's "Video mode." This ensures users are directed to pages where the video serves as the primary content.

2️⃣ Rollout Timeline:

Anticipate a week for the update to fully roll out. Post-implementation, only videos prioritizing video-centric content will be accessible in Google Search and Video mode.

3️⃣ Video Thumbnails and Pertinence:

Video thumbnails appear exclusively on the main Search page when the video is the primary content. This guarantees users navigate to pages where the video is pivotal, enhancing overall relevance.

4️⃣ Influence on Search Console:

Marketers should brace for modifications in video reports within Google Search Console. Videos lacking primary content status will be labeled as "No video indexed." A new rationale, "Video is not the main content of the page," streamlines the report, replacing issues related to video format and visibility.

For marketers reliant on video mode visibility, adaptability and informed adjustments to video strategies are paramount for sustained visibility and performance in Google Search.

QUICK SCOOP

🎄Get preezie's exclusive free guide with actionable tactics tailored for retailers to captivate Christmas shoppers and Access research data and exclusive insights into the behaviors and preferences of online Christmas shoppers.

👯‍♂️Instagram is testing a new "Hype" feature in Stories, allowing users to post visible comments on others' Stories aiming to enhance interaction and direct engagement within the platform.

🤑Elon Musk's xAI seeks to raise up to $1 billion in equity investments, which already raised $134.7 million, aiming to understand the universe's true nature.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰