Mobile Apps VS Websites!

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DIGITAL ENGAGEMENT TRENDS

💯 Unraveling Digital Trends: Mobile Apps vs. Websites

In the digital landscape, grasping user behavior holds immense importance for marketers. The "Contentsquare 2024 Digital Experience Benchmark Report" sheds light on significant shifts in consumer preferences, notably between mobile apps and websites, providing invaluable insights for strategic planning.

📊 Website Challenges:

Websites encounter hurdles, with a majority witnessing a downturn in traffic (55%), session consumption (58%), and conversion rates (5.5%). Additionally, 40% of online visits face avoidable friction like technical glitches and sluggish loading times, hindering user engagement and conversions.

📱 App Benefits:

Conversely, mobile apps boast a 5.6% conversion rate, thrice that of mobile web traffic, with users spending 64% more time in-app, indicating superior engagement. These statistics underscore the significance of optimizing mobile app experiences to leverage user interactions and drive conversions effectively.

💰 Insights on Paid Traffic:

Paid sources significantly drive website traffic, contributing to one-third of all visits. However, despite witnessing growth in traffic, paid social channels struggle with lower conversion rates compared to paid search. Social traffic exhibits a higher bounce rate, emphasizing the need for targeted optimization strategies to enhance engagement and conversions.

🔄 Imperative of Mobile Optimization:

With mobile traffic reigning supreme, optimizing mobile experiences becomes imperative. Despite mobile driving 70% of website traffic, browsing time on mobile web is 60% shorter than on desktop. Bridging this gap between consumer expectations and mobile web optimization practices is crucial for boosting conversion rates and ensuring a seamless user experience.

The Bottom Line:

Marketers must prioritize mobile optimization endeavors and refine strategies to tackle website challenges head-on. By harnessing insights from the benchmark report, businesses can elevate user engagement, drive conversions, and maintain a competitive edge in the dynamic digital landscape.

TOGETHER WITH SMART RECOGNITION

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🛒Send abandoned cart emails to people who don't complete the checkout.
🎯Add those email addresses to meta-remarketing audiences

See how much of your website traffic you can identify!

EFFICIENT GOOGLE ADS BOOSTS

💥 Supercharging Google Ads Efficiency: 7 Quick Strategies

Mastering Google Ads can be a time drain for marketers, especially when juggling PPC campaigns. But fear not! Implementing clever shortcuts and features can trim down the workload while boosting results effortlessly. Let's dive into seven Google Ads tricks that pack a punch in saving time and delivering top-notch outcomes for marketers.

Here’s the lowdown:

🔄 Slash Duplicate Keywords:

Save precious time and keep your keyword game strong with Google Ads Editor's duplicate keyword tool. It sniffs out and eliminates duplicate keywords across your campaigns and ad groups, ensuring your campaigns run smoothly. With 40% of online visits facing avoidable hiccups, tidying up your keyword closet is key to peak campaign performance.

🛑 Master Negative Keyword Lists:

Organize your negative keywords like a pro by crafting lists to weed out irrelevant search queries across multiple campaigns. By wielding negative keyword lists, you shield your budget from wasteful spending on off-target clicks, fine-tuning your campaign precision and efficiency.

🏷️ Label Your Ad Ventures:

Take charge of your ad experiments with Google Ads' nifty labeling feature, which lets you categorize and monitor ad performance effortlessly. Labels simplify ad comparisons and streamline scheduling tasks, empowering you to make savvy decisions and propel your campaigns to success.

🔬 Experiment Like a Pro:

Harness Google Ads' experiments feature to tweak campaign elements and boost performance with ease. By concocting custom experiments and slicing up your audience, you glean precious insights into audience behavior and fine-tune your targeting tactics for stellar results.

📝 Keep Track with Notations:

Stay on top of your account's evolution by jotting down notes to trace external factors influencing your campaign outcomes. By chronicling changes and milestones, you unlock insights into performance shifts and steer your strategies with data-backed decisions.

🎯 Audience Insights in Observation Mode:

Refine your targeting game by adding audience segments to your campaigns in observation mode, enabling data collection without locking in your targeting options. This deep dive into audience analysis helps you sharpen your targeting precision and ramp up your campaign impact.

💡 Tap into Insights & Recommendations:

Tap into Google Ads' insights and recommendations tabs to uncover performance trends and fine-tune your campaign settings. By harnessing automation and actionable suggestions, you streamline your campaign management and zero in on strategic moves for stellar returns.

The Bottom Line:

With these savvy shortcuts and Google Ads' time-saving features in your arsenal, you're poised to turbocharge your campaign efficiency, boost ROI, and focus on strategic maneuvers. These tricks empower marketers to navigate the Google Ads maze with finesse, driving stellar performance and business growth.

QUICK SCOOP

🔍 How Solawave received over 180+ assets at $0 cost through product seeding at scale with Insense? Book a free strategy call and get 5% off their managed service plan until Feb 29th!

🔍 Google unveils Gemini, an advanced AI assistant for Workspace, succeeding Duet. It supports natural dialogue for creative tasks, accessible via two plans: Business at $20 and Enterprise at $30 per user per month.

🔄 Meta is testing cross-posting between Facebook and Threads, its new Twitter-like app, focusing on iOS users outside the EU for text and link posts.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰