Microsoft Reveals Valentine’s Day Insights

Hey there Scooper 🍨

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

UNLOCKING VALENTINE'S POTENTIAL

💡 Microsoft’s Valentine’s Day Marketing Insights!

Microsoft's 'Seasonal Spotlights' series delves into seasonal events' marketing potential, focusing on Valentine’s Day in their recent edition. They explore its historical significance and marketing opportunities using Microsoft Advertising.

Here’s what you need to know:

🎉 Market Popularity:

Valentine’s Day is widely celebrated, with significant percentages of populations in various markets planning to give gifts or experiences:

• US: 52%

• Canada: 59%

• United Kingdom: 76%

• France: 35%

• Germany: 18%

This presents ample opportunities for advertisers.

⏰ Timing and Search Behavior:

Valentine’s Day-related searches surge after Christmas, peaking before February 14, with a 5% increase in clicks compared to the previous year. User search behavior evolves from non-brand to brand queries, emphasizing the need for targeting both for maximum conversions.

↗️ Emerging Trends:

This year, branded searches are rising, indicating the importance of including branded keywords in campaigns. Shoppers prioritize value, with increased searches for discounts and coupons, suggesting a need to adapt ad copy. Local shopping gains traction, emphasizing activating location-based extensions and callouts for effective targeting.

The Bottom Line:

Valentine’s Day offers significant marketing opportunities as consumer behavior evolves and trends emerge. Marketers should capitalize on these insights, crafting targeted campaigns and adapting strategies to capture the attention of love-struck consumers effectively.

TOGETHER WITH CHARGEFLOW

In 2024, is it impossible to avoid Chargebacks - the eCommerce industry suffers from a yearly revenue loss of $31B through them.

After handling hundreds of thousands of Chargebacks in 2023, Chargeflow, Shopify's #1 rated eCommerce app for chargeback Automation, has compiled all of this data into the 'State of Chargebacks,' an 18-page comprehensive report that breaks down:

• Win rate & reason code analysis by eCommerce sectors, transaction value, and chargeback types

• Industry insights that will help you to deeply understand the industry's unique chargeback challenges

• Tactics and strategies that will help you proactively prevent and effectively resolve chargebacks

Get your hands on the report and use it to educate yourself on how to safeguard your business against Chargebacks and win them

Download the 'State of Chargebacks' guide now (going off-air in 5 days)

AD STRATEGY RESPONSES

👉 Marketing in a Post-Cookie Era: Insights from Microsoft and Amazon

As Google phases out third-party cookies, Microsoft and Amazon unveil strategies to tackle challenges in ad targeting. Microsoft introduces enhanced conversions and ad-targeting capabilities, while Amazon strikes a landmark deal with Reach, a major UK publisher, in response to Google's cookie deprecation.

Key Points:

🚀 Microsoft's Enhanced Conversions:

Microsoft's enhanced conversions promise improved campaign performance and ROI. Advertisers can use first-party customer data for accurate conversion measurement and cross-device tracking, ensuring compliance with privacy regulations. You can now also target potential customers by job titles and company size using LinkedIn profile data. 

💡 Amazon's Response to Cookie Deprecation:

Amazon's partnership with Reach lleverages contextual data from article views to enhance ad relevance. Reach employs Mantis, ensuring ads align with user interests for improved brand safety and engagement.

The Bottom Line:

Marketers can adapt to the changing landscape by embracing enhanced conversion tracking and exploring alternative targeting methods. This allows for personalized ads while ensuring compliance and respecting user privacy. 

QUICK SCOOP

📉 Snap Inc. sees user growth to 414M but faces revenue challenges, shifting focus to mature markets and AR amidst demographic and capitalization struggles.

📸 Facebook's "Write with AI" feature for crafting captions raises concerns over diminishing human interaction and authenticity in social media engagements and brand communications.

🔍 TikTok enhances discovery with a Search shortcut, aiming to rival Google and evolve beyond entertainment with shopping and food ordering features.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰