Meta’s New Creator Toys!

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META'S CREATOR TOOLS

⚡ Revolutionizing Collaboration: Meta's Game-Changing Creator Tools

Meta introduces potent creator management tools within its Business Suite, revolutionizing collaboration between talent and managers. As creators seek monetization avenues, these tools act as a centralized hub for lucrative brand partnerships.

Here’s what you need to know:

👉 Seamless Collaboration Scaling:

Empowering agencies with essential functions, Meta's creator management includes:

• Permission management: Search creator pages and send them a request to link their assets to your business.

• Access management: Manage permissions at the creator page level by assigning only necessary permissions to each content manager.

Agencies efficiently handle multiple creators across platforms, fostering collaboration and enabling creators to focus on content creation.

💲 Streamlined Monetization:

Introducing revenue linking, agencies can tie payment accounts to specific monetization products, consolidating payments outside Facebook. This simplifies financial processes, ensuring transparent and efficient revenue management aligned with contractual agreements.

💡 Insights for Strategic Content:

Meta's tools provide earnings insights, offering valuable data on a creator's page earnings. Marketers leverage this information to shape content strategies, aligning marketing efforts with high-earning content creators.

The Bottom Line:

In the dynamic creator economy, Meta's tools redefine marketer strategies. Beyond streamlined operations, they promise more equitable and fruitful partnerships across Meta's apps.

TOGETHER WITH MINISOCIAL

Tapping Into The Power of Micro-Influencer Creators

Most brands either spend their budget on one-off influencer shoutouts or UGC content but our friends over at minisocial have a better way to work with influencers. 

Their trick? Managing a group of micro-influencers perfect for your brand who provide both reach AND fully-licensed UGC content.

GreenPan worked with minisocial to source more than 100 highly effective pieces of fully-licensed UGC content from micro influencers with more than 597k+ combined followers, which in turn generated more than $9,000+ worth of earned media value! They went on to utilize the content on ads to get even more ROI out of the project. 

Join them and brands like Native, Topicals, Harper Wilde and Banza and get started with minisocial

As a new brand you can get 15% off your first project so get started and get 25 micro influencer posts & assets for only $1,700!

Get Started Now!

GOOGLE'S ENHANCED DATA PRIVACY

🔒 Navigating Google's Upgraded Data Privacy: Insights for Marketers

Google is reinforcing its data privacy policies in Europe to comply with the Digital Markets Act (DMA), bringing imminent changes. For marketers, adapting to these shifts is paramount as they impact the delivery of personalized ads and content. Noteworthy alterations, including consent banners and a novel Data Portability API, are set to roll out in the upcoming weeks.

Here’s the breakdown:

1️⃣ Consent Priority:

In the EU, Google introduces a consent banner, crucial for user permission in data sharing for personalized content and ads. Encouraging opt-ins is vital to ensure campaigns effectively reach the intended audience.

2️⃣ Choice Screens and Search Enhancements:

Under the DMA, Google introduces extra choice screens for seamless search engine or browser switching. Concurrently, they invest in data portability, allowing users to transfer data across apps, testing a new Data Portability API for developers.

3️⃣ Grasping DMA and Implications:

Marketers need a solid understanding of the Digital Markets Act (DMA) as non-compliance can lead to substantial fines. Recognizing criteria for "gatekeepers" and potential penalties is essential for effective navigation in this legislative landscape.

As Google aligns with the DMA, marketers should proactively adjust strategies. Focusing on these updates is crucial for staying competitive in this dynamic market. Read the full update here.

That’s all for today! While we curate another Viral Scoop tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰