Meta’s Latest AI Suprise

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META

🚀 Cannes Lions 2024: Meta’s New AI and Messaging Tools
^{Insights from Meta}

At the Cannes Lions International Festival of Creativity, Meta has unveiled three innovative products designed to enhance business growth, engagement on Threads, and creative potential.

The Scoop:

1. AI Chat and Messaging Tools:

• AI Chat Feature: Built with Meta Llama 3, this tool helps businesses on Messenger streamline customer support and facilitate purchases.
  

• Business Messaging Tools: New tools enable businesses to create, organize, and send paid marketing messages on Messenger.

2. Threads API:

• API Launch: Businesses and creators can now use the Threads API to manage content at scale, authenticate, publish posts, and engage with their audience.
  

• Engagement Features: The API allows for content management, reply controls, and detailed media insights.

3. Generative AI Solutions:

• Performance Boost: Meta’s generative AI features improve ad performance, with case studies showing significant gains in cost per purchase, total purchase volume, and click-through rates.

Meta’s latest AI and messaging tools introduced at Cannes Lions 2024 are set to revolutionize business performance and engagement, offering enhanced customer interaction, streamlined content management, and improved ad efficiency.

TOGETHER WITH MODASH

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GOOGLE

📊 Google Enhances Analytics and Display & Video 360 API

Google has introduced new metrics in Google Analytics and updated its Display & Video 360 API, providing businesses with enhanced tools for better conversion tracking and campaign management.

The Scoop:

New Conversion Metrics in Google Analytics:

Google Analytics now includes “User Key Event Rate” and “Session Key Event Rate” metrics. The User Key Event Rate measures the percentage of users performing key actions like purchases or sign-ups, while the Session Key Event Rate tracks the percentage of sessions that lead to key event conversions. 

These metrics are automatically added to the User Acquisition and Traffic Acquisition reports, giving businesses deeper insights into user engagement and conversion rates.

Display & Video 360 API Updates:

The Display & Video 360 API has been updated with advertiser-level keyword management and an optimization objective field for insertion orders. Advertisers can now manage keyword targeting lists more efficiently and set specific optimization goals.

These features are available to allowlisted advertisers using the latest API client library, and Google has introduced a new support contact form for any issues.

Google’s latest updates provide businesses with more precise tools for tracking conversions and optimizing ad campaigns, ultimately enhancing marketing performance and efficiency.

CHATGPT PROMPTS

🤖 Crafting the Perfect ChatGPT Prompt
^{Insights from The Rundown AI}

Creating effective ChatGPT prompts requires precise context and structure. The Rundown’s 6-step Prompt Checklist helps generate context-specific, high-quality responses.

The Scoop:

1. Task: Define the end goal clearly.

2. Context: Provide relevant background details.

3. Examples: Offer sample text to illustrate the desired style.

4. Persona: Specify a particular viewpoint or character if necessary.

5. Format: Indicate the preferred output structure.

6. Tone: Describe the preferred emotion and language style.

Pro Tip: The order of these steps is crucial. While not every step is mandatory, more context ensures better results.

Using this 6-step checklist, you can craft precise and effective ChatGPT prompts, ensuring responses that meet your specific needs and expectations.

QUICK SCOOP

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🛒 Instacart launches its retail media ads on YouTube, enabling select brands to turn viewers into Instacart shoppers for same-day delivery featuring shoppable links powered by Instacart’s first-party data and retail media tech. 

📈Retail sales rose 4.5% year-over-year to $252.68B in May, with e-commerce up 6.4%, per the U.S. Department of Commerce while, Core retail sales, excluding restaurants, automobiles, and gasoline, increased by 2.88%.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰