Meta's Game-Changer: Video Product Ads

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META ADS

🚀 Meta Enhances Catalog Product Ads with Automated Video Options
^{Insights from Social Media Today}

Meta has introduced a new feature for its Catalog Product Ads, allowing the inclusion of video assets to enhance advertising campaigns.

The Scoop:

Catalog Product Ads: Previously known as Dynamic Ads, these ads let advertisers upload their entire product catalog into Meta’s system, which then displays the most relevant products to users based on their interests and behaviors.

New Video Integration: Advertisers can now include video content alongside still images in their Catalog Product Ads, aiming to provide a more engaging format for product promotion and increase campaign reach and effectiveness.

Advantage+ AI Solutions: Meta’s Advantage+ AI technology optimizes video ad displays across Reels, Feed, and Stories, targeting ideal users to deliver impactful content and drive conversions.

Popularity of Video Content: Video consumption accounts for 50% of the time spent on Facebook and Instagram, highlighting the potential effectiveness of incorporating video into advertising strategies on these platforms.

Best Practices for Video Ads: Meta advises brands to keep video content short and engaging, with a strong hook in the first 2 seconds and a call to action within 5 to 6 seconds, and to consider “safe zones” to avoid UI elements obstructing important messages.

Availability: The new video option for Catalog Product Ads is now available to all advertisers via Meta’s Advantage+ platform.

Integrating video into Catalog Product Ads offers advertisers a powerful tool to enhance user engagement and improve conversion rates. Leveraging current user behaviors, this new feature maximizes the impact of advertising campaigns by using AI technology to create dynamic and compelling ads that effectively reach the target audience.

TOGETHER WITH MODASH

With over 250 million influencers and creators worldwide, how do you begin to find the right partners for your brand?   

Ryan Prior from Modash interviewed 4 senior influencer marketers to learn how they approach influencer selection. 

All of them agreed: think beyond your immediate product category.

❌ This is the wrong line of thinking:

I have a beauty product. So, I should work with beauty influencers.

✅  This is the right line of thinking:

My ideal buyers are women aged 35-45 in New York. Who reaches those people online?

With this audience-based approach, you might still land on the "obvious" choices (like beauty influencers), but it will also give you a much bigger pool of potential partners to test. 

Discover more ways to find your best niches!

TIKTOK ADS

🚨 TikTok Unveils New Ad Tools at TikTok World 2024
^{Insights from Social Media Today}

TikTok has announced a suite of updates to streamline its advertising tools, featuring new AI creative tools, enhanced ad automation options, and innovative ad formats.

The Scoop:

Symphony Creative AI Suite: An AI-powered suite for ad partners, integrating scriptwriting, video production, idea brainstorming, and more into one platform. Symphony can efficiently generate video promotions based on existing assets.

TikTok One: Replacing the Creative Center, TikTok One will provide access to nearly 2 million creators, production partners, and insights, simplifying campaign formulation with a single log-in. Set to launch later this year.

Enhanced Predictive AI and Machine Learning: Improved Ad Targeting: Enhanced tools for selecting creative assets, targeting the right audience, and delivering effective ads based on advertisers' objectives.

Marketing Optimization for TikTok Shops: New automation solutions for bidding, budgeting, ad management, and creative processes for TikTok Shops.

Comprehensive Campaign Measurement: Combines Brand Lift and Conversion Lift Studies, offering a complete view of campaign impact to maximize results.

New Ad Products:

• Interactive Add-Ons for TopView: Features like "pop-out elements" and countdown stickers enhance interactivity and engagement.
  

• Duet with Branded Mission: Allows brands to invite TikTok creators to Duet with their Branded Mission videos, boosting engagement.

TikTok’s updates aim to make advertising more efficient and effective by integrating AI technologies and centralizing tools, leveraging its vast creator network and advanced targeting capabilities. These innovations enhance advertiser experiences and improve campaign outcomes through technology and creativity.

AI JOB IMPACT

🌍 Younger and Wealthier Individuals Concerned About AI Impact on Jobs
^{Insights from Stanford University}

Worldwide, the majority anticipate AI will alter their jobs, with over a third fearing replacement. Younger generations, particularly Gen Z and millennials, expect more significant impacts compared to Gen X and baby boomers. Specifically, 66% of Gen Z versus 46% of boomers believe AI will substantially affect their jobs. Additionally, those with higher incomes, more education, and decision-making roles foresee AI greatly impacting their employment.

QUICK SCOOP

🍴 How do you get paid for your feedback or opinions? Wynter is looking for marketers to become research participants. You can participate in surveys and 1-1 meetings, and get paid for your feedback and comments. Up to $600/hr in just 2-10 minutes. Sign up as a participant today!

📉SEO job listings have declined by 37% year-on-year, significantly impacting mid-level roles. Despite a resurgence in remote SEO roles, only 18% of listings included salary information.  

🌊 Google tests the inclusion of Search and Shopping ads within AI Overviews, which appear atop search results for complex queries.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰