All about Meta X Amazon!

🍨 Perfect your claims and messaging, Navigating Black Friday Ad Budgets


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META AND AMAZON

🛒 Streamlined Shopping Experience: Meta's Integration with Amazon

Meta introduces a groundbreaking collaboration with Amazon, enabling Facebook and Instagram users to seamlessly shop for Amazon products within their social media feeds.

Here’s the rundown: 

1️⃣ Enhanced Shopping Experience:

Meta users can now link their Facebook and Instagram accounts to Amazon, gaining the ability to directly purchase products featured in Amazon's Facebook and Instagram ads. The integrated experience provides:

  • Real-time pricing, 

  • Prime eligibility, 

  • Delivery estimates, and 

  • Product details.

2️⃣ Revenue Opportunities for Meta:

Industry experts view this collaboration as a substantial revenue opportunity for Meta, Amazon, and advertisers. By allowing businesses to sell goods on Facebook and Instagram without the need for custom storefronts, Meta aims to attract more advertisers and enhance user engagement.

3️⃣ Strategic Data Sharing:

While the partnership involves some data sharing between Meta and Amazon, the extent is limited. Amazon will display up-to-date product pricing based on the user's Amazon account details. Limited in-app activity data will be shared with Meta to show more relevant product ads, improving ad targeting.

4️⃣ Commerce Push for Meta:

Meta's ongoing efforts to establish itself as a significant player in e-commerce receive a boost through this integration. Despite recent shifts, such as abandoning live-stream shopping plans and removing dedicated shopping tabs, Meta aims to drive more in-app shopping activity by connecting directly with Amazon.

The Bottom Line:

Explore new opportunities in e-commerce advertising, ensuring your products reach a broader audience through a streamlined and engaging shopping experience.

TOGETHER WITH CONJOINTLY

Perfect your claims and messaging

With ever-increasing competition and shortening attention spans, it’s more crucial than ever to ensure your product stands out with the best claims and advertising messages.

Conjointly offers industry-leading claims and message testing tools, making it easier than ever to comprehensively rate, rank, and identify winning product claims.

Set your products up for success by determining which claims your customers like/dislike, which combination of claims cut through the noise, which drives increased price perception, and more!

Leading global brands like Mondelez International, Nestle, Reckitt, and Target already trust Conjointly with their claims testing.

MEDIA BUYER INDEX

💸 Navigating Black Friday Ad Budgets: Strategic Insights for Success

Prepare for the Black Friday ad frenzy with insights from the media buyer index.

Here’s what Northbeam suggests: 

1️⃣ Conversion Surge Tactics:

Expect a surge in meta-conversion rates. Google sees costs rise before Black Friday, reflecting consumer caution. Strategically allocate your budget to make the most of this chance.

2️⃣ Cost Management Mastery:

Navigate peak CACs with careful budget adjustments. Focus on stable CTRs and prioritize high-CVR ads as CPMs rise.

3️⃣ Clever Discount Strategies:

Use discounts carefully, keeping in mind challenges for long-term profitability. Consult the "In Q4, Attitude is Everything" white paper for robust Q4 strategies.

In Summary:

Prepare for increased conversions and CPM spikes as Black Friday nears. It's crucial to strategically budget and stay vigilant about customer acquisition costs. While stable CTRs can be leveraged, use discount-driven strategies cautiously.


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