Meta saves your brand

PLUS: 🍨 BeReal's latest update, Google warns EU website and app owners

January 25, 2024

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It’s a rollercoaster for sure :)

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META UPDATES

🔐 Meta's Advanced Brand Safeguarding Features

Meta has recently introduced an enhanced Brand Rights Protection tool, initiated the Intellectual Property Reporting Center, and made improvements to Rights Manager. This move emphasizes Meta's commitment to protecting businesses across its networks.

These updates significantly strengthen a business's capability to oversee their brand, address misuse, and lessen the effects of intellectual property rights violations, misrepresentation of brand, and fraudulent activities.

Key enhancements include:

🔎 Improved Brand Rights Protection Tool

This revamped tool enhances effectiveness, making it simpler to identify and report violations of intellectual property rights and cases of impersonation. As part of Meta's Business suite, it utilizes AI and machine learning to improve detection accuracy.

Important new features are:

  • Save Search Function: Allows users to store frequently used search queries and settings.

  • Multi-Platform Search: Enables searching across various Meta platforms including Ads, Commerce, Accounts, and Posts simultaneously.

  • Expanded Reference Library: The library now accommodates up to 200 images for broader brand tracking.

📋 Launch of Intellectual Property Reporting Center

The new Intellectual Property Reporting Center simplifies the process of lodging complaints about IP infringements. It keeps track of user account details and past reports, which are accessible to several users within the same Business Manager account. This center makes the process of submitting IP infringement forms more efficient and straightforward.

🖼️ Rights Manager Enhancements

The Rights Manager tool, designed for managing copyrighted content automatically, now includes new functionalities for better handling of image content. These enhancements are:

  • Auto-Blocking Feature: Enables rights holders to automatically prevent the use of images that match their copyrights.

  • Image Credit Feature: Rights holders can now include attribution links and calls to action on content that matches their copyrights.

  • Mass Action Capability: Allows for simultaneous actions on multiple image reference files.

🌍 Meta's Business Protection Online Resource

Meta also introduces the 'Protecting Businesses' section on its Meta for Business website. This resource offers guidance on creating a brand protection strategy, including aspects like safeguarding, monitoring, and resolving issues. It provides best practices and solutions for securing brands.

Overall, Meta's updated tools and resources reflect its strong commitment to assisting businesses in managing and protecting their brand's integrity and presence across different platforms.

TOGETHER WITH SMART RECOGNITION

🤯 New AI Lead Gen Tool Identifies Email Address of Your Visitors

What if we told you that you can Identify the email addresses of your anonymous website traffic?

A new AI-powered tool, Smart Recognition, has created the next evolution in lead generation. 

Rather than getting only 5% of your traffic via an opt-in form, you can now target and email most of your website traffic, growing your email list and revenue faster!

Here are just some examples of how you can use this:

  • Capture the email addresses of up to 40% of your anonymous website Traffic. 

  • Email an irresistible offer to prospects browsing your site.

  • Send abandoned cart emails to people who don't complete checkout.

  • Add those email addresses to Meta remarketing audiences.

Curious to see how much of your anonymous website traffic you can identify? Get Started with Smart Recognition

QUICK SCOOP

🎯What if we told you that you can Identify the email addresses of your anonymous website traffic? With Smart Recognition now capture and target the email addresses of up to 40% of your anonymous website traffic. Schedule a free demo and Grow your email list and revenue faster!

📷BeReal's latest update introduces 'RealPeople' for celebrities and 'RealBrands' for official brand promotions, diverging from its original unfiltered concept towards typical social media. 

🚫Google warns EU website and app owners of suspension for non-compliant GDPR consent banners, urging immediate action to avoid revenue loss.


That’s all for today! While we curate another Viral Scoop tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it