Meta and LinkedIn Up the game

PLUS: 🍨 Decoding Social Media Trends

February 01, 2024

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ENHANCED AD TRACKING

🚀 Ad Analytics: Meta & LinkedIn Unveil Cutting-Edge Tracking Solutions

Meta and LinkedIn have introduced groundbreaking tracking features to enhance ad performance analysis. Meta introduces "Engaged View," prioritizing delayed response actions, while LinkedIn debuts "Website Actions," streamlining in-stream activity measurement.

Here's the breakdown:

🔍 Meta’s Engaged View:

Engaged View allows the measurement of conversions within one day of a video ad play, requiring a minimum 10-second view. This advanced approach delves into nuanced conversion activities beyond direct interactions, providing comprehensive response insights. The attribution of conversions within a day amplifies real-time measurement accuracy.

👉 LinkedIn’s Website Actions:

LinkedIn's Website Actions leverages the LinkedIn Insight Tag, establishing a seamless link between in-stream engagement and website responses. Eliminating the need for extra tracking codes, it simplifies the tracking of diverse website actions, offering B2B marketers a user-friendly solution.

The Bottom Line:

Meta and LinkedIn's tracking advancements represent a significant stride in ad analytics. These tools not only capture delayed responses and streamline action tracking but also furnish marketers with a holistic comprehension of user engagement. This leap in measurement capabilities equips advertisers with sharper insights, paving the way for more effective and strategic advertising endeavors. 

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SOCIAL MEDIA TRENDS

🚀 Decoding Social Media Trends: Fresh Insights for Marketers

Staying abreast of evolving social media dynamics is pivotal for marketers seeking diverse audience connections. Pew Research's recent revelations on Americans' social media behavior provide key insights for strategic decision-making, blending data from two comprehensive reports.

Here's the breakdown:

🔥 Platform Powerhouses and Surging Stars:

YouTube stands tall with 83% of U.S. adults hooked, closely trailed by Facebook at 68%.

TikTok witnesses significant growth, leaping from 21% in 2021 to 33% in the latest survey, alongside rising popularity for Instagram and Reddit.

👉 Age-Centric Engagement:

  • Young users dominate Instagram (78% in the 18-29 age bracket), Snapchat (65% in the same group), and TikTok (62% in the 18-29 range).

  • YouTube and Facebook maintain broad appeal across age segments, making content tailoring crucial, especially for visually-driven platforms preferred by younger users.

📌 Demographic Nuances Across Platforms:

  • Instagram sees diverse usage across race and ethnicity, with higher engagement from Hispanic (58%) and Asian (57%) adults.

  • TikTok resonates more with Hispanic adults (49%) compared to Black (39%), Asian (29%), and White (28%) adults.

  • LinkedIn caters to higher education levels, with 53% of those with a bachelor's degree using the platform.

  • Pinterest remains a female-centric platform (50%), emphasizing gender-based preferences.

🔗 Multi-Platform Engagement:

  • Young adults (74% of those under 30) juggle at least five social media platforms, highlighting a diverse digital landscape.

  • Tailoring multi-platform strategies is key, recognizing that younger audiences embrace various platforms for optimal reach.

The Bottom Line:

In the dynamic social media arena, YouTube and Facebook maintain dominance, TikTok emerges as a growth powerhouse, and age-specific preferences underline the importance of tailored content. Demographic nuances across platforms stress the need for targeted engagement strategies. Embrace diversity for the win!

QUICK SCOOP

💁‍♂️LinkedIn has reached a billion members, consistently reporting "record engagement" despite concerns over the distinction between "members" and "active users," estimated at around 400 million.

🔍TikTok videos are now featured in Google's Search Results and Search Generative Experience (SGE), signaling TikTok's rising importance as a search tool, especially among Gen Z.

🪄Shopify unveils its Winter Edition, featuring the AI Magic Media Editor for editing product images, advanced semantic search, and tools for showcasing up to 2,000 product variants.


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