LinkedIn and YTs new magic!

PLUS: 🍨 Google's Privacy Transition

January 20, 2024

Hey there Scooper 🍨

Before we get into today’s edition, it would be amazing if you could please reply to this email with a “Hey!” so it warms up our domain and we can reach you where we're supposed to 😘

Read on to know more!

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

YT AND LINKEDIN UPDATES

🚀 Elevating Marketing Impact: YouTube & LinkedIn Unveil Cutting-Edge Features

YouTube is rolling out A/B testing for video thumbnails, and LinkedIn is broadening its sponsored post capabilities. These innovations aim to amplify direct engagement, elevate lead generation, and refine content performance.

Here’s the breakdown:

⚖️ YouTube's Thumbnail A/B Testing:

  • YouTube creators can soon harness the power of A/B testing for thumbnails, optimizing video impact.

  • Upload 3 thumbnail variations, conduct a 2-week comparative test, and select the top-performing thumbnail.

  • The testing phase now includes 50K channels, with the official launch expected shortly.

💲 LinkedIn's Sponsored Post Enhancement:

  • LinkedIn is introducing sponsored posts to all users, presenting a fresh lead generation avenue. Admins can boost company-authored articles, incorporating CTAs like "Unlock Article" for user sign-ups.

  • This enables precise response measurement and elevates content efficacy on LinkedIn.

  • The feature is gradually rolling out universally, encouraging businesses to share more compelling content.

The Bottom Line:

These features not only enrich user engagement but also serve as invaluable tools for businesses seeking to enhance their online footprint. For marketers, integrating these innovations into your strategy has the potential to reshape the game in 2024.

TOGETHER WITH STACK INFLUENCE

Launch your new Amazon product(s) to drive 5x revenue in 2 months with Stack Influence 

If you are looking to climb up the Amazon Listing Ladder with your new product launches or revamp the existing ones, then Stack Influencer is the one!

Their fully managed platform with over 11 million micro-influencers is a total game-changer for new product launches. It creates crazy momentum for your listing and wins over the Amazon algorithm. Brands are turning new launches into mega 6-figure listings in just 2 months! 

💸 Pay Influencers with Products Only! 

📸 Get Authentic UGC with Full Usage Rights.

🤖 AI-Powered Automation for Million-Dollar Listings.

🤝 Build an In-House Community of Affiliates.

Stand out & start today with Stack Influence and join Fortune 500 companies like Unilever and P&G along with growing brands like Momofuku and Magic Spoon. 

GOOGLE'S ENHANCED DATA PRIVACY

🔒 Google's Privacy Transition: Crucial Steps for Advertisers

Google is enacting vital adjustments in response to shifting privacy regulations, impacting advertisers targeting the European Economic Area (EEA). The primary focus revolves around enforcing the EU User Consent Policy (EU UCP), requiring swift action to safeguard ad personalization and measurement within Google Ads, Google Marketing Platform, and GA4. This development aligns strategically with impending regulatory shifts and the planned third-party cookie deprecation in Chrome set for the latter half of 2024.

Here’s the breakdown:

1️⃣ Immediate Advertiser Actions:

Advertisers within the EEA must promptly transmit verifiable consent signals to Google, a crucial step to prevent potential campaign performance issues. Neglecting these measures could adversely affect both reach and return on investment, underscoring the urgent need for immediate action.

2️⃣ Tool Upgrades for Compliance:

To adhere to the EU UCP, marketers utilizing Google APIs/SDKs must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. App advertisers, especially those collaborating with App Attribution Partners (AAP), should update to the latest AAP SDK/API version to ensure proper communication of consent signals to Google.

3️⃣ The Influence of Consent Mode:

Google is rolling out enhancements to consent mode for Google Ads, Google Marketing Platform, and Google Analytics. These improvements, announced in anticipation of evolving regulatory landscapes, provide advertisers with control over consent collection and collaboration with Consent Management Platforms (CMP) Partners.

4️⃣ Strategic Alliance with CMPs:

Consent Management Platforms (CMP) play a pivotal role in the online experience, offering advertisers a seamless journey through dynamic regulatory terrains. CMP Partners facilitate automated solutions, managing consent banners, content control, and ensuring verifiable consent for conversion measurement and audience targeting.

By proactively embracing these changes, businesses can ensure the sustained delivery of performance while upholding user privacy. 🚀


That’s all for today! While we curate another Viral Scoop tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰